Senior Paid Media Lead

NextEra Energy•Houston, TX

12d•Onsite

About The Position

Come join our marketing team! We are seeking an experienced Senior Paid Media Lead to lead online acquisition sales growth for our residential segment. This position will reside at our Houston, TX office and be responsible for developing and implementing strategies, tactics and campaigns to drive digital sales performance improvements In this hands-on role, the Senior Paid Media Lead will: Own, develop and manage our paid search strategies and external paid search agency Manage, measure and evaluate paid search agency performance Collaborate with analytics teams and external resources to drive data and insights improvements Partner with the agency and analytics teams to deliver in-depth reporting, analysis, and insights to key stakeholders, providing an explanation of what is occurring in the paid search space Oversee and drive ongoing optimization efforts to meet sales and cost per acquisition (CPA) targets Collaborate with and advise agency partners on keyword analysis, bid management, negative keyword strategies, ad creative and landing page strategy Have the capability to manage paid search campaigns internally This individual must have strong, practical working experience managing paid search campaigns, including strategy, configuration, and optimization. The ideal candidate will have agency experience, as well as in-house marketing experience managing outside agencies. This position reports to the Director of Marketing and has direct oversight of digital agency partners to drive business performance. Must have demonstrated strong written and oral communication skills. Must have demonstrated experience driving paid search leads and sales growth for a recurring service model category and/or eCommerce

Requirements

Must have demonstrated strong written and oral communication skills.
Must have demonstrated experience driving paid search leads and sales growth for a recurring service model category and/or eCommerce
Ability to analyze ad platform and web analytics reporting to drive performance improvements
Experience working with creative services to produce compelling and results-driven ad copy and landing pages
Strong attention to detail
Must be comfortable with ambiguity
Must be a self-starter
Must be comfortable leading strategy and then rolling up your sleeves to activate programs
Experience with developing and managing to a budget
High School Grad / GED
Bachelor's or Equivalent Experience
Experience: 6+ years

Nice To Haves

Agency experience & agency management experience both preferred
Google AdWords Certification a plus
Google Analytics Certification a plus
Bachelor's Degree

Responsibilities

Own, develop and manage our paid search strategies and external paid search agency
Manage, measure and evaluate paid search agency performance
Collaborate with analytics teams and external resources to drive data and insights improvements
Partner with the agency and analytics teams to deliver in-depth reporting, analysis, and insights to key stakeholders, providing an explanation of what is occurring in the paid search space
Oversee and drive ongoing optimization efforts to meet sales and cost per acquisition (CPA) targets
Collaborate with and advise agency partners on keyword analysis, bid management, negative keyword strategies, ad creative and landing page strategy
Have the capability to manage paid search campaigns internally
Community manage inbound mentions and messages identifying engagement opportunities and escalating key mentions
Work with internal partners and SMEs to develop and publish content to social channels
Utilize social listening tools to identify common themes, emerging issues, trending misinformation, and company mentions
Draft and produce social content as needed
Pull monthly and quarterly reporting and safety reports
Attend cross-functional meetings to identify social media content opportunities
Contribute to monthly editorial content calendars
Develop compelling social media visuals
Provide social media support at events
Performs other job-related duties as assigned