Senior Paid Advertising Strategist

Omniscient

1d • Remote

About The Position

Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines. We are an AI-first B2B organic growth agency serving approximately 30 clients across 12 countries, including enterprise accounts like SAP and Adobe. We specialize in SEO, Generative Engine Optimization (GEO), content strategy, and digital PR for B2B SaaS companies. Our team of roughly 35 people operates fully remote across the US and Latin America. We are building a paid media practice from the ground up. This is a foundational hire: you will be the first dedicated paid media strategist at Omniscient, responsible for proving the service line, establishing processes, and laying the groundwork for a team. If you want to build something from scratch inside a profitable, bootstrapped agency with a strong existing client base, this role is for you. The role involves owning paid media strategy, execution, and performance for an initial book of 3-5 B2B SaaS clients. You will work alongside our organic strategists to build integrated growth programs where paid and organic reinforce each other. This is not a siloed paid role. You will sit at the intersection of our SEO, GEO, and content work, using paid to accelerate results and capture demand that organic surfaces. Because this is a 0-to-1 build, the first 90 days are as much about proving the model as they are about campaign performance. You will define the playbook, establish reporting frameworks, and demonstrate unit economics that justify scaling the practice.

Requirements

• 4-6+ years of hands-on paid media experience, with at least 2 years in a B2B SaaS or B2B lead gen context
• 2+ years in an agency setting managing multiple client accounts simultaneously
• Deep proficiency in Google Ads (Search, Performance Max, YouTube, Display) and LinkedIn Ads
• Proven experience managing $50K-$200K+ monthly ad budgets with direct accountability for performance
• Strong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attribution
• Experience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration
• Excellent client communication skills with the ability to translate platform data into business-level insights
• Self-directed operator who thrives with autonomy and minimal hand-holding

Nice To Haves

• Experience building a paid media function or service line from scratch (agency or in-house)
• Familiarity with SEO and content marketing, and a genuine interest in how paid and organic work together
• Comfort with AI tools (ChatGPT, Claude, Gemini) for campaign optimization, ad copy generation, and workflow automation
• Experience with Google Analytics 4, Google Tag Manager, HubSpot, Salesforce, or similar CRM/analytics platforms
• Meta Ads experience for B2B (not required but a plus, given the B2C-heavy nature of Meta)
• Familiarity with programmatic, CTV, or Reddit Ads as emerging B2B channels

Responsibilities

• Own end-to-end campaign management across Google Ads, LinkedIn Ads, and Meta Ads for B2B SaaS clients
• Build, launch, and optimize paid search, paid social, display, and YouTube campaigns tied to pipeline and revenue goals
• Manage client budgets ranging from $20K-$200K+/month with full accountability for ROAS, CPL, and CAC targets
• Execute keyword research, audience development, bid optimization, ad copy creation, and landing page recommendations
• Develop and run structured testing programs across creative, audiences, bidding strategies, and campaign structures
• Collaborate with SEO and content strategists to build integrated paid-organic programs that maximize total growth
• Use paid to amplify high-performing organic content, capture branded and non-branded demand, and accelerate time-to-pipeline
• Develop paid strategies informed by our GEO and AI visibility research, particularly around AI-driven search and LLM citation patterns
• Identify cross-sell opportunities within existing organic-only accounts and support business development with paid media audits and proposals
• Own weekly and monthly performance reporting with clear narrative connecting spend to pipeline impact
• Present results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metrics
• Build attribution frameworks that connect paid activity to downstream revenue, working with client marketing and sales teams
• Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows
• Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows
• Establish pricing and packaging recommendations for paid media services based on early engagement learnings
• Prove unit economics within the first 90 days to build the case for scaling the team
• Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows

Benefits

• Compensation will be commensurate with experience and includes base salary plus performance-based bonuses tied to client retention and practice growth milestones.
• Flexible PTO
• Fully remote work environment
• Opportunity to shape a new service line with significant upside as the practice scales.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed