Senior Paid Acquisition Manager
About The Position
We're looking for a Senior Paid Acquisition Manager to help scale ShareGate's demand engine through high-performing paid programs and continuous experimentation. This includes growing ShareGate Migrate's mature paid program and building ShareGate Protect's paid demand gen program from the ground up. This is an opportunity for a performance-driven marketer to take ownership of paid acquisition (Google Ads, Bing, LinkedIn, Meta, Reddit) and lead structured testing across the funnel. You'll manage a significant ad budget (~1M per month) alongside a paid media agency you'll lead day-to-day, and work closely with our Senior Manager of Demand Generation to grow ShareGate's reach, optimize campaign efficiency, and uncover new growth opportunities through experimentation. If you love digging into data, testing creative ideas, and finding scalable ways to drive impact, this role is for you.
Requirements
- 6–8 years in performance or growth marketing with hands-on management of paid channels, including direct ownership of $500K+/month in ad spend. B2B and SaaS experience is a plus, especially at companies with $20M+ ARR;
- Proven hands-on management of paid search and paid social at $500K+/month in ad spend. You've been in the weeds, not just overseeing;
- Proven track record with Google Ads, LinkedIn, or similar platforms;
- Strong analytical mindset and data-driven decision-making;
- Experience designing and running A/B or multivariate experiments;
- Demonstrated ability to set up and verify conversion tracking end-to-end using Google Tag Manager;
- Familiarity with tools like GA4, HubSpot, and HockeyStack, including experience running landing page tests using Webflow;
- Real AI workflows built using tools like Claude, Markifact, or N8N. You can articulate exactly what you built, how, and what it unlocked. Familiarity alone doesn't qualify;
- Excellent collaboration skills in cross-functional environments;
- Curious, results-oriented, and eager to explore new growth levers.
Responsibilities
- Plan, launch, and optimize paid search and paid social campaigns that drive high-quality trials and demos;
- Manage and scale campaigns across Google Ads, Bing, LinkedIn, Meta, and Reddit, with a $500K+/month budget and a paid media agency partnership you'll own end-to-end;
- Build ShareGate Protect's paid demand gen program from scratch, while growing ShareGate Migrate handraiser volume.
- Monitor spend, pacing, and performance to ensure efficient CAC payback;
- Set up and validate conversion tracking end-to-end using Google Tag Manager to ensure we're optimizing for the right signals;
- Identify and prioritize experimentation opportunities across channels, formats, and audiences;
- Design and measure experiments to improve acquisition, conversion, and efficiency, including landing page tests using Webflow;
- Partner with content, design, and web teams to develop creative, high-performing assets;
- Analyze funnel performance and share insights to inform strategy and investments, using HubSpot and HockeyStack;
- Build AI-powered workflows using tools like Claude, Markifact, and N8N to automate repetitive optimizations: search term negation, ad copy iteration, creative performance analysis, and budget reallocation;
- Stay ahead of trends in paid media, analytics, and AI-driven optimization.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
