Senior Outreach Manager

City of New York•New York City, NY

About The Position

NYC Votes is an initiative of the New York City Campaign Finance Board (CFB), a nonpartisan, independent agency, that aims to inform New Yorkers about elections and boost their civic participation in the democratic process. We are seeking a Senior Outreach Manager to join our team. The Senior Outreach Manager will report to the Director of Partnerships and Outreach and will supervise the Field Coordinator, Outreach Coordinator, and other staff as the department grows. The work of this team supports the CFB’s Charter mandate to increase participation of underrepresented voters in NYC elections, ensuring that all New Yorkers have the information and resources they need to participate in city, state, and federal elections and feel equipped and motivated to vote, no matter what barriers they may face. Under our NYC Votes initiative, you would supervise direct voter engagement efforts in neighborhoods and with groups of voters who have historically had lower participation, often due to structural barriers. These efforts can include voter registration drives, community events, partnerships with local organizations and institutions to distribute voting information, door-to-door and site-based canvassing, texting, and other related activities. In addition, the outreach efforts you’re leading may also highlight the benefits of the Matching Funds program, increasing awareness of the work that the CFB does under its other major Charter Mandate and how the agency’s work helps strengthen democracy in NYC. On the Outreach Team, your role will be to design and execute multi-modal outreach plans for all NYC elections, typically rolling out three to six months ahead of each election. These plans will be created in close collaboration with the Director of Partnerships and Outreach, ensuring they remain aligned with the larger unit and division strategic priorities. The Senior Outreach Manager will also serve as a key point person on cross-unit projects with other internal teams in Public Affairs. As a supervisor, you’ll work with the other members of the unit to ensure plans accurately reflect realities on the ground and support the successful day-to-day execution of the activities and relationship management needed to reach unit goals and objectives.

Requirements

At least five to seven years of experience in community engagement and outreach required
Direct experience managing full-time staff members, and coaching them towards growth and success
Experience leading community engagement and outreach efforts across diverse communities
Expertise designing and managing metrics-driven campaigns, setting relevant goals, and measuring successes and areas for improvement
Experience planning, organizing and leading a variety of in-person public events
Direct experience with volunteer recruitment, training, and management
Experience merging digital and in-person outreach methods, or incorporating digital assets into in-person outreach
Strong written + verbal communication skills, internally and externally
Computer skills: Microsoft suite (Word, Excel, PowerPoint, SharePoint), Teams, and Salesforce
Ability to respond with care, cultural competence, and professionalism to New Yorkers asking for information about voting and related topics
Ability to analyze and act on basic voter data and outreach metrics to inform short and long-term goals
Ability to collaborate with internal and external stakeholders representing diverse viewpoints and functions
Ability to build trust across teams
Ability to recognize emotional cues and adjust leadership approach.
Ethical judgement in decision-making and leadership behavior
Sense of accountability for team outcomes and impacts
Ability to manage projects and initiatives lasting months, involving internal and external stakeholders representing diverse viewpoints and functions
Knowledge of and experience with community outreach and engagement, especially in CFB’s identified priority neighborhoods and/or groups
Knowledge of and experience managing teams- and growing teams- towards larger organizational goals
Knowledge of diverse and impactful community engagement strategies
Demonstration of prior voting and election participation and basic understanding of voting and civic participation

Nice To Haves

Previous experience with elections and voting work preferred, especially in NYC
Has led city-wide or otherwise large-scale public engagement campaigns for voting and election work, preferably in NYC
Understanding of voter universe creation and voter targeting, as it relates to non-partisan voter engagement and mobilization
Experience with implementation end of “experiential marketing” methods and other forms of engaging the public creatively
Strong grasp of voter data management and contact tools
Language (strongly preferred): Proficient in one or more of NYC Votes covered languages

Responsibilities

Staff Management - Supervise and support the Field Coordinator and Outreach Coordinator, and other Outreach staff, as the team grows.
Set standards and goals that ensure ongoing Outreach team projects and tasks support the overall goals and priorities of the Public Affairs division and the larger agency.
Develop and execute inter-unit projects in accordance with the agency's overall priorities within and across supervised units.
Ensure the unit has the resources necessary to meet the agency’s business needs.
Handle day-to-day management issues as needed and participate in the unit’s hiring processes.
Direct Voter Outreach Campaigns - Create outreach campaigns that have measurable, relevant, and realistic goals and generate data that can be tracked and analyzed.
Create direct voter outreach plans and campaigns that incorporate a variety of outreach methods and target our priority neighborhoods and groups of voters.
Determine the target universe for GOTV outreach methods that involve voter lists, selecting the appropriate contact methods, and ensuring volunteer support to achieve voter contact goals.
Develop and manage workflows for triaging voter inquiries generated from our multi-channel outreach campaigns and protecting agency reputation by ensuring voters receive timely and relevant responses.
Liaise with Data Science and Evaluation team to analyze internal data and outcomes and incorporate findings to drive decisions on future voter contact initiatives.
Collaborate with Product Management and Operations, and Marketing Digital Communications staff to ensure the Outreach team is adequately equipped with the right materials, equipment, and branded assets to hold successful outreach activities.
Volunteer and Partner Relationship Management - Identify new opportunities for the CFB to expand its outreach capacity through strategic community partnerships and successful development of new and existing volunteer engagement.
Manage the growth, development, and deployment of our volunteer programs, trainings, and events within the Outreach team.
Create opportunities for NYC Votes partners to get involved in NYC Votes-driven outreach initiatives, including collaboration with a broader network of partner organizations from priority areas and other strategic initiatives.
Ensure all volunteers and community partners are adhering to CFB policies and organizational standards when participating in NYC Votes events.
Data Management - Work with the Director of Partnership and Outreach and relevant agency staff, particularly the Data team, to identify relevant and appropriate metrics, and to build and maintain processes that ensure data tracking and collection meets a consistently high standard for completeness and accuracy.
Update and monitor data systems to measure, track, and evaluate the work of the Outreach team.
Ensure Outreach data and dashboards are up to date and accurate.
Establish and maintain regular communication of Outreach team metrics.