Senior O&O Ad Ops Coordinator

Sinclair Broadcast Group•Hunt Valley, MD

12h•$25 - $28•Hybrid

About The Position

The Senior O&O Ad Ops Coordinator oversees a significant portion of News station advertising operations, inventory strategy, and sales fulfillment for local sales across the country. This role serves as a senior subject-matter expert across News and Sports digital ad operations and the full owned & operated product suite. In this highly visible role, you will act as a strategic partner for Sales, Operations, and Leadership—providing expert guidance on inventory availability, campaign strategy, and digital execution. You will lead complex campaign management initiatives, ensure flawless order execution, proactively optimize delivery and yield, and mentor junior campaign managers. Your work will directly impact revenue performance, operational excellence, and client satisfaction across O&O advertising operations.

Requirements

3 plus years of experience in digital advertising operations, campaign management, ad operations, or a related field
Proven experience managing and optimizing video and display campaigns across multiple digital properties
Strong working knowledge of Google Ad Manager (GAM) and digital ad serving best practices
Experience using Sales Management and order-entry platforms (AOS or Operative strongly preferred)
Demonstrated ability to manage inventory analysis, impression forecasting, and campaign pacing at scale
Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations
Experience supporting local or regional sales teams and managing direct stakeholder relationships
Ability to independently manage complex workflows, prioritize competing deadlines, and escalate issues proactively
Excellent written and verbal communication skills with the ability to present technical concepts clearly to non-technical audiences
Proven ability to mentor peers, lead by influence, and collaborate cross-functionally

Responsibilities

Report directly to the Sr. Manager, while serving as a senior advisor to sales and operational leadership
Maintain expert-level knowledge of all O&O digital products, inventory, and monetization strategies across News and Sports
Own complex availability requests, inventory planning, and impression forecasting for assigned markets and high-value campaigns
Lead campaign management workflows in the Order Management System (AOS), ensuring order accuracy, scalability, and full delivery
Proactively communicate with Sales on inventory constraints, optimization opportunities, and campaign performance insights
Provide advanced reporting, analysis, and actionable recommendations to Sales and leadership teams
Oversee QA for creative assets, sponsorships, and third-party implementations, ensuring adherence to technical and contractual standards
Launch, monitor, optimize, and troubleshoot video and display campaigns within Google Ad Manager (GAM)
Identify yield optimization opportunities, track sponsorship delivery, and support revenue growth initiatives
Serve as the primary digital expert for the local sales organization—translating technical concepts into sales-friendly insights
Support and mentor junior campaign managers, acting as a peer leader and escalation point for complex issues
Maintain inventory shares and ensure compliance with contractual inventory mandates
Partner closely with trafficking and ad operations teams on GAM optimizations, queries, creative execution, and workflow enhancements
Drive adoption of new tools, processes, and workstreams with agility and a continuous-improvement mindset
Provide clear, concise, and executive-ready communication to sales teams and internal leadership
Demonstrate a solutions-oriented, collaborative approach while fostering strong cross-functional relationships