Senior Media Specialist

Avōq • Washington, DC

103d • $75,000 - $125,000

About The Position

Avoq's On Air team is seeking a Senior Media Specialist to implement traditional media relations strategies for multiple client accounts, with a primary focus on broadcast and print media. The senior media specialist will be a member of our Media Division and will collaborate closely with senior and junior members of our team, as well as across all divisions. Team members in this role are responsible for executing communications and outreach projects for a wide range of clients, including foundations, non-profits, issue advocacy groups, public-private partnerships, government, industry associations and consumer brands.

Requirements

• A proven track record connecting with reporters and editors in a variety of ways and successfully pitching them, including national and local broadcast outlets, traditional newspapers and magazines, digital magazines and news sites, digital newsletters and blogs.
• A keen eye for news opportunities and a thorough understanding of the media landscape (television, radio, online and print).
• Top-notch presence and comfort discussing a wide range of topics.
• Expertise in tracking media outcomes and experience using media monitoring and analytics platforms (e.g., Cision, Meltwater, TVEyes, Critical Mention or comparable tools) to develop targeted outreach strategies, track and measure outcomes, and generate clear reports for clients.
• Excellent writing, proofreading and editing ability.
• Excellent interpersonal communication skills — ability to communicate effectively with co-workers and manage working relationships diplomatically.
• Solid organizational and time management skills — ability to set priorities, multitask and meet deadlines in a fast-paced work setting.
• Degree in communications, journalism, public relations or a related field.
• 5+ years of full-time professional experience, with the bulk of that work being media relations, ideally in an agency setting.

Nice To Haves

• Spanish fluency is not required, but greatly desired.

Responsibilities

• Implement and execute traditional media strategies, primarily booking television and radio media tours but also engaging podcast, print and digital media outlets.
• Conduct targeted outreach to journalists and producers at local, statewide, regional and national news outlets.
• Write media alerts based on client messaging and informed by a thorough understanding of media interests in national and local markets.
• Book and produce broadcast media tours (television, radio and online), with some travel as needed.
• Serve as direct point of contact for clients, including day-to-day account management but also responsible for the strategy and growth of the client-firm relationship.
• Counsel clients on media strategy given their specific communication goals for each project; help them identify and clarify goals, taking current news environment into account.
• Collaborate with internal Avoq teams to produce a cohesive, comprehensive communication strategy for clients that includes earned media placement.
• Proactively identify opportunities for clients to jump into a news cycle or cultural conversation and the most viable method, message, outlet and spokesperson for each opportunity.
• Contribute — as needed — to other company initiatives including possible pro bono work.

Benefits

• 100% Company-paid Medical, Dental and Vision insurance
• Paid parental leave
• 401(k) contributions
• Flexible, hybrid work arrangements
• 12 paid company holidays per year, up to 39 days individual paid time off
• Winter break: Offices close the last week of the year

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees