Senior Media Planning Specialist | Titleist (Carlsbad, CA)

Acushnet Company•Carlsbad, CA

16d•$83,117 - $103,714

About The Position

Join the Titleist team as a Senior Media Planning Specialist and play a pivotal role in shaping and executing media strategy across one of the most respected brands in golf. In this dynamic position, you’ll manage day‑to-day media operations, partner closely with the Senior Media Manager, internal teams, external agencies,and media partners to support the development and execution of strategic media plans across channels including TV, digital, social, audio, paid search, and influencer collaborations. You will lead media forecasting and reporting, analyze performance metrics to drive optimization, and help establish best practices that elevate brand impact. As a key liaison across Product, Creative, Digital, and Communications teams, you’ll oversee creative trafficking, asset tracking, and campaign readiness using Workfront. Additionally, you’ll own budgeting processes and financial reconciliations while supporting global alignment through consistent communication with international partners. This is an exciting opportunity to influence high‑visibility campaigns, strengthen cross‑functional collaboration, and contribute to the continued success of the Titleist brand.

Requirements

B.S. or B.A. in Media, Communications, Advertising, or Marketing (required)
5 years of experience in Marketing, Media Planning, or related field
Strong golf knowledge
General understanding of paid media channels and their roles within an integrated marketing plan (TV, digital, social, search, video, audio, display)
Detail oriented self-starter with a passion for media and an eagerness to learn media planning, buying, and measurement processes in a fast-paced environment
Comfortable working with data and performance reports to identify trends and support decision-making
Strong quantitative skills and confidence managing budgets
Excellent written, verbal, presentation, interpersonal, and organizational skills
Ability to problem-solve, prioritize, and manage stakeholders effectively
Capacity to manage multiple high priority projects simultaneously
Proficient in MS Office, especially advanced Excel and presentation tools

Nice To Haves

Experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, Google Analytics, and Google Tag Manager a plus
Ability to travel as needed

Responsibilities

Manage day‑to-day media operations
Partner closely with the Senior Media Manager, internal teams, external agencies,and media partners to support the development and execution of strategic media plans across channels including TV, digital, social, audio, paid search, and influencer collaborations
Lead media forecasting and reporting
Analyze performance metrics to drive optimization
Establish best practices that elevate brand impact
Oversee creative trafficking, asset tracking, and campaign readiness using Workfront
Own budgeting processes and financial reconciliations
Support global alignment through consistent communication with international partners