Senior Media Planner

IPG Mediabrands•Los Angeles, CA

2d•$70,000 - $70,000

About The Position

The Business Leadership team builds strong client relationships that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand. This team problem-solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators. The Senior Media Planner will be responsible for building relationships and trust with Mediahub partners while assisting with day-to-day operations of the client media plan and budget details. In this role you will work closely with Planner(s) to develop the skill and knowledge base of those more junior as well as supervise, advise, and counsel direct report(s).

Requirements

2-3 years of experience required.
Experience planning or buying at least 3 channels, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc.
Able to demonstrate the ability to successfully multi-task while preserving high attention to detail, manage your time and show superb organizational skills and the ability to meet deadlines.
Demonstrate excellent verbal, written and presentation skills and ability to think on your feet.
Strong mathematical abilities
Proficient computer skills (MS Word, Excel, PowerPoint) and knowledge of DCM, Prisma, comScore, MRI.
Must be able to occasionally travel to supported markets or client events.

Nice To Haves

Bachelor's Degree preferred.

Responsibilities

Assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely media authorizations prior to buys.
Attend client status meetings and demonstrate interest in client's business/category.
Build relationships and trust with partners in Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams.
Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and Clients.
Support 1-2 accounts, pending scale and complexity of business and scope of deliverables.
Research and develop media plan scenarios for assigned clients.
Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations.
Contribute to/prepare/write slides for client presentation decks.
Partner with analytics team to implement measurement objectives and taxonomy.
Ensure flawless execution of media campaigns. This includes supporting campaign implementation and execution, QA, monitoring/optimizing, and insightful reporting.
Utilize IGNITE planning strategy process (Implement business intelligence, Generate multiple audience segments, Navigate the investment, Tap into culture, Evolve with speed and precision) as part of client teams, to guarantee robust analysis of business/media role.
Visualize, summarize and develop insights and implications for competitive reporting.
Gathers, organizes and presents (pending leader's readiness assessment) competitive research and spending data.
Utilize planning tools (i.e. Kismet, R/F, etc) to determine the optimal media mix (across all channels) and plan delivery.
Proficient in media math and how to apply calculations, demonstrating proficiency in working with and managing numbers.
Maintain updated costs and media plan details in Media Tools (or client flowchart software).
Support Insights + Action and Radical + Disruptive with execution (timelines, budgets, approvals) of approved ideas and corresponding reporting.
Be a champion for great work and support team with writing, presenting, and providing data and assets to create case studies that win awards, win business and celebrate the work (internally and externally).
Contribute ideas that contribute to creative media tactics.
Participate in a diverse, inclusive, creative culture.
Collaborate with peer group to share work and inspire junior team members about creative-thinking, accountability, and thought-leadership.
Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise, and counsel direct report(s).