Senior Media Manager

Perdue • Salisbury, MD

394d

About The Position

The Senior Media Manager at Perdue Foods is a key marketing role responsible for developing and executing media strategies to enhance the brand's presence and market share. This position involves managing media planning, buying, and performance analysis across various channels, ensuring that campaigns are cost-effective and impactful while aligning with the company's brand objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Journalism, Advertising, or a related field.
• 7+ years of professional experience in marketing or related fields; Minimum 5 years in media strategy, planning, buying, or a related role.
• Strong knowledge of both traditional, social and digital media channels.
• Proven track record of successful media campaigns and budget management.
• Excellent analytical and problem-solving skills.
• Strong communication and presentation skills.
• Ability to work collaboratively in a team-oriented environment.
• Proficiency in media planning and buying software, as well as Microsoft Office Suite.

Nice To Haves

• Experience in the food industry.
• Knowledge of programmatic buying and ad serving platforms.
• Familiarity with social media management and content creation.
• Understanding of brand strategy alignment to audience & touchpoint planning.

Responsibilities

• Develop and implement media strategies aligned with Perdue Foods' brand objectives.
• Manage media buying and planning processes, ensuring cost-effective and impactful campaigns.
• Oversee media performance analytics to provide insights and optimize media spend.
• Establish and maintain relationships with media vendors, agencies, and partners.
• Drive alignment with the marketing team & other stakeholders to create cohesive and innovative media campaigns.
• Stay current with industry trends and advancements in media and digital technology.
• Prepare and present reports on media performance to senior management.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree