Senior Media Manager, Paid Search

Vml • New York, NY

88d • $60,000 - $140,000

About The Position

VML is looking for a Senior Media Manager to be responsible for the implementation and management of all facets of Paid Search for key pharmaceutical client. The role involves maintaining control of the advertising budget, ensuring execution of all client plans, and monitoring performance. The Senior Media Manager will implement and develop department best practices, develop POVs/position papers on key client or industry issues, and maintain effective communication within and outside of the agency to ensure accuracy and timeliness and that all campaign KPIs are met. The position requires creating, implementing, tracking, analyzing, and optimizing Paid Search campaigns in all major search engines, leveraging site analytics programs for actionable insights, and creating and utilizing successful bid strategies and keyword management. Continual testing of all facets of a successful Paid Search campaign to hit all client KPIs is essential, along with effective communication with all essential team members and managing client expectations.

Requirements

• 3-5 years of experience with digital media and paid search (SEM).
• Certifications in Google Ads & Bing Ads, Google Analytics is a plus.
• Strong Excel, Keynote, and PPT skills.

Nice To Haves

• Passionate about and interested in digital and emerging media.
• Able to learn new skills and tools quickly.
• Familiar with all major search engines (Google Ads, Yahoo!, Bing, and other search engines).
• A strong communicator.
• Able to maintain good relationships with outside vendors and clients as well as within the agency.
• Able to work well under pressure with attention to detail.

Responsibilities

• Maintain control of the advertising budget and ensure execution of all client plans.
• Monitor performance of Paid Search campaigns.
• Implement and develop department best practices.
• Develop POVs/position papers on key client or industry issues.
• Maintain effective communication within and outside of the agency.
• Create, implement, track, analyze, and optimize Paid Search campaigns in all major search engines.
• Leverage site analytics programs for actionable insights.
• Create and utilize successful bid strategies and keyword management.
• Continually test all facets of a successful Paid Search campaign to hit all client KPIs.
• Communicate effectively with all essential team members and manage client expectations.

Benefits

• Full spectrum of group health coverage options (medical, dental, vision).
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
• Variety of paid time off offerings.
• Growth-oriented mindset and training opportunities through VML and WPP.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree