Senior Media Manager - Discoverability (SEO)

Vml • Kansas City, MO

121d • $60,000 - $140,000

About The Position

At VML, we are seeking a strategic, results-driven Senior Discoverability Manager, Organic Search, to lead comprehensive SEO strategies and deliverables across our diverse client portfolio, with a strong emphasis on e-commerce excellence. This pivotal role requires a seasoned SEO expert with deep technical expertise, exceptional client communication, and a passion for driving organic growth, particularly through understanding and leveraging AI and Large Language Models (LLMs). You will own the organic search workstream for assigned accounts, building comprehensive strategies, ensuring their successful implementation, and ultimately guiding our clients to achieve discoverability across the full consumer journey.

Requirements

• Minimum of 3-5 years of hands-on experience in organic search (SEO), with a proven track record of driving measurable results.
• Strong technical SEO skills, including site architecture, crawlability, and indexing.
• Proven experience managing and optimizing large, complex e-commerce websites and product catalogs.
• Expertise in optimizing for Google Shopping, product carousels, and other e-commerce specific SERP features.
• Comfort with AI platforms like ChatGPT and leveraging automation tools.
• Exceptional communication skills (written and verbal) for effective and persuasive presentations.
• Passion for and understanding of Artificial Intelligence (AI) and Large Language Models (LLMs).
• Demonstrate receptiveness to feedback and a willingness to learn continuously.
• Ability to balance competing demands and prioritize tasks effectively.
• Strong collaboration skills to work seamlessly across teams and departments.

Nice To Haves

• Experience or familiarity with the automotive industry.
• Knowledge of AEM and Adobe Analytics.
• Working knowledge of UX best practices and supporting site builds.
• Experience writing for the web (short and long form).
• Prior agency or consulting experience.

Responsibilities

• Serve as the primary SEO client-lead, acting as the main point of contact and trusted advisor.
• Develop, present, and oversee the implementation of bespoke organic search strategies tailored to client-specific business objectives and industry landscapes.
• Own the day-to-day function of organic search activities, optimizations, and reporting inputs for assigned clients.
• Help clients expand their knowledge and use of search engine optimization, driving internal client user adoption and best practices.
• Provide strategic recommendations for improving organic search performance on websites in various stages of development.
• Develop and execute advanced e-commerce SEO strategies, focusing on product discoverability, category optimization, and conversion rate optimization through organic channels.
• Lead keyword research and on-page SEO optimization, including titles, meta descriptions, copy, images, and internal links.
• Optimize product feeds, schema markup, and structured data for enhanced search visibility and rich results.
• Conduct thorough site audits and competitive analyses to uncover opportunities for growth.
• Drive holistic organic search optimization by providing advanced recommendations for diverse digital assets and complex e-commerce challenges.
• Collaborate with UX/UI teams for integrated site design and product discovery.
• Lead the analysis and reporting of organic search performance, including deep dives into e-commerce specific metrics.
• Determine KPIs for each recommendation, forecast impact, and develop case studies based on past work.
• Collaborate closely with account teams and clients to understand requirements.
• Research and create POVs on emerging SEO trends and new channels.

Benefits

• Competitive salary range of $60,000-$140,000 USD.
• Hybrid work approach with teams in the office an average of four days a week.
• Comprehensive benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree