About The Position

Ready to take the reins of one of the fastest-scaling DTC brands in the country? Mood is looking for a Senior Media Buyer, Paid Growth Lead to architect and operate our next phase of digital growth. This is not a passive management role. It is a hands-on operator seat where you will control tens of millions in annual spend, in-house critical channels, direct creative direction, and shape the systems that drive a nine-figure brand. You will report directly to the CEO and build a world-class growth engine that sets the standard for performance marketing in restricted categories.

Requirements

  • Proven performance at scale: $100M+ lifetime managed, with $10M+ in a single brand or account
  • Multi-channel operator: Meta and Google both strong, not just one or the other
  • Restricted category experience: DTC ecommerce required, with supplements, alcohol, finance, CBD, or telehealth a strong plus
  • Hands-on creative operator who can brief, select, and iterate winning creative
  • CRO fluency: you have run page iterations that moved CVR, not just theory
  • Attribution experience with modern stacks such as TripleWhale, GA4, Mixpanel, and MMMs
  • Leadership: able to coach junior buyers while staying in-platform

Nice To Haves

  • Track record of scaling from around $50K/day to $150K+/day spend, not just inheriting high budgets
  • Built out UGC and creator systems: sourcing, briefing, feedback loops
  • DSP and offline testing experience
  • Previous wins in hemp, supplements, or telehealth

Responsibilities

  • Own the Meta ecosystem end to end: buying, daily optimization, creative direction, account hygiene
  • Command Google/YouTube, building a strong second engine beside Meta
  • Extend reach into podcasts and AppLovin with structured, test-and-scale frameworks
  • Build resilient account structures, escalation playbooks, and fast recovery systems for bans and disapprovals
  • Establish dashboards, pacing, and incrementality reads that make business impact clear
  • Begin in-housing everything currently outsourced to agencies, and assess what (if anything) should remain external
  • Scale profitably and intelligently, focusing on acquiring valuable, high-LTV customers rather than chasing lowest CAC
  • Work with the data team to shape offers, pricing, subscription plays, and retention-driven acquisition
  • Take ownership of driving business outcomes, not just channel metrics
  • Diversify into at least two new channels with quick validate or kill loops
  • Ideate and test next-gen landing pages with CRO frameworks, cold-traffic funnels, and A/B rigor
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