Senior Media Buyer

Symple Lending•Tampa, FL

3d•Onsite

About The Position

Symple is a high-growth consumer lending company operating at significant scale across paid media, lifecycle, and direct mail. This is a fast-paced performance marketing environment, not a bank. We are managing six-figure daily ad spend across Google Ads, Meta Ads, and TikTok Ads in a lead gen environment where the value of a lead is determined after the click. We need someone in the platforms every day making cross-channel allocation decisions at tempo. If you have managed this kind of spend and you understand that a $40 lead from one channel can be worth more than a $15 lead from another, keep reading. About the Role The campaign architecture and value-based bidding frameworks are already built. Your job is to operate within that system, manage day-to-day execution across all three platforms, and make smart allocation decisions in near real time. Which channel to push. Which to pull back. How to harmonize the whole thing. Think air traffic control. This is not a set-it-and-forget-it role. You are reading cross-channel performance signals and making judgment calls every day. The strategic layer exists above you. What we need is someone with the operational judgment to execute well, flag what they see, and grow into increasing autonomy over time. This role has a clear path to Paid Media Lead as you demonstrate judgment and take on broader ownership. You will take a direct handoff from the CMO who currently manages all media buying. The first 30 days are intensive knowledge transfer. After that you own it. Within Your First 90 Days Learn the existing campaign architecture, value-based bidding frameworks, and channel mix logic through a direct handoff from the CMO. Get hands on in all three platforms. Understand the downstream economics: what happens after the lead, how lead value is determined by contact rate, conversion, and buyer behavior, not just cost per lead. Take over day-to-day allocation decisions within defined guardrails across Google Ads, Meta Ads, and TikTok Ads. Begin flagging opportunities and risks proactively without being asked. Demonstrate independent judgment on allocation decisions. Propose at least one optimization or structural improvement based on something you observed in the data.

Requirements

5 to 8 years hands-on media buying across at least two of Google Ads, Meta Ads, and TikTok Ads simultaneously
Experience managing six-figure-plus daily ad spend in lead gen or performance marketing
Demonstrated judgment on cross-channel allocation decisions, not just single-platform optimization
Understanding that lead value is determined downstream and ability to optimize beyond cost per lead

Nice To Haves

Experience with value-based or revenue-optimized bidding strategies
Background in financial services, lending, or insurance lead generation
Experience with bid management and campaign optimization platforms
Track record of growing from execution-focused roles into broader strategic ownership

Responsibilities

Manage daily campaign operations across Google Ads, Meta Ads, and TikTok Ads at significant spend levels
Make real-time budget allocation and channel mix decisions based on cross-channel performance signals
Execute within established value-based bidding frameworks and optimization architectures
Monitor cross-channel performance and proactively identify opportunities or risks
Optimize beyond cost per lead toward downstream conversion metrics and post-lead economics
Provide creative performance feedback to the Brand Systems Lead to inform testing and iteration
Coordinate with the Director of Lifecycle Marketing on lead handoff quality and timing
Participate in weekly cross-functional performance review