Senior Media Buyer, Programmatic & Native

Gen•New York, NY

1d•$160,000 - $175,000•Onsite

About The Position

We’re looking for a strategic, hands-on media buyer to help accelerate our growth across Native and Programmatic. As we prepare to launch multiple new lines of business over the next 6–12 months, this role will be instrumental in onboarding new partners, piloting campaigns, testing new approaches, and scaling what works. You’ll work directly with our Head of Digital Media and internal cross-functional teams to execute buys across multiple DSPs and native ad platforms. If you thrive in fast‑moving environments, enjoy building programs from the ground up, and are motivated by hitting clear performance and revenue goals, this is the role for you.

Requirements

3-5+ years of hands-on media buying experience across DSPs (DV360, StackAdapt, Yahoo DSP, etc.) and native ads (Taboola and Outbrain), ideally in performance-driven or financial categories.
Proven success managing $250K+ in monthly spend with a focus on measurable outcomes (e.g., ROAS, CPA, GPM).
Deep understanding of audience targeting, optimization, and data integrations toimprove campaign efficiency and scale.
Demonstrate a willingness to take calculated risks, test unconventional ideas, and move quickly based on performance data.
Experience with Dynamic Creative Optimization (DCO) and creative testing methodologies.
Analytical mindset with proficiency in Google Analytics, Tableau, Looker, and platform reporting.
Strong communicator who can translate data into actionable insights and partner effectively with internal stakeholders.
Self-starter who thrives in fast‑paced, growth‑oriented environments and is motivated by clear goals, accountability, and measurable wins.
Fast‑Paced & Adaptable: Able to pivot quickly as platforms, algorithms, and market conditions change -- maintaining performance while navigating ambiguity.
Resilient & Results‑Focused: Stays focused and motivated through volatility, performance swings, and aggressive goals, using setbacks as learning opportunities.

Responsibilities

Plan, execute, and optimize campaigns across multiple DSPs (e.g., DV360, Yahoo DSP) and native ad platforms (e.g., Taboola, Outbrain) with a clear focus on hitting performance and revenue targets.
Own revenue growth across assigned channels, taking new initiatives from testing to scaled, material revenue impact.
Leverage AI and automation tools to drive smarter optimization, faster insights, and continuous performance improvements.
Pilot new lines of business and offers, managing campaigns end‑to-end and rapidly iterating from initial tests to scalable, revenue‑generating programs.
Optimize toward core business KPIs (Revenue, GPM, CAC, CPA) through data-driven bidding, segmentation, and supply strategy.
Collaborate with compliance, product, and analytics teams to ensure campaigns align with brand standards and vertical-specific requirements.
Leverage first-party and third-party data to build high-performing targeting and retargeting strategies.
Monitor, analyze, and communicate performance trends regularly, identifying opportunities to expand and scale successful initiatives.
Stay current on programmatic and native platform updates, identifying new opportunities to improve performance and scale.