Senior Marketing Writer

IANS•Boston, MA

11d•$88,000 - $110,000•Onsite

About The Position

We’re looking for a Senior Marketing Writer who can translate complex ideas into clear, compelling copy that drives engagement, demand, and brand authority. You’ll lead the development of high-impact marketing content across channels—shaping messaging, elevating quality, and ensuring consistency with our brand voice. This role is ideal for a strategic writer who understands how words perform in the real world: attracting the right audience, supporting the funnel, and reinforcing brand credibility. The successful candidate will also be highly skilled in short-form communication, someone who can craft email subject lines that grab attention, write body copy that converts, develop calls to action that drive measurable results, and contribute to a team shaping the conversation around cybersecurity leadership and strategy. This role sits at the intersection of creativity and performance: you’ll write, test, and refine marketing and sales content that connects with our audience and moves them to act. You’ll collaborate closely with marketing, sales, and design teams to ensure every piece of copy is on-brand, audience-centric, and optimized for engagement and conversion.

Requirements

Bachelor’s degree in marketing, Communications or related field
8+ years of experience in marketing or copywriting
Experience writing to security & IT leaders
Proven ability to write for multiple audiences and stages of the funnel.
Experience working with complex, technical, or B2B subject matter.
Strong editing skills and a high bar for clarity, structure, and quality.
Deep understanding of brand storytelling and messaging strategy.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Comfortable collaborating cross-functionally and incorporating feedback.
Portfolio demonstrating a range of short- and long-form marketing work.

Nice To Haves

Experience working with HubSpot is helpful but not essential
Understanding of how to optimize content for SEO/GEO

Responsibilities

Write and edit high-quality marketing copy across channels, including: Website pages, landing pages, and product messaging
Email campaigns, social copy, and ads
Blogs
Event, webinar, and campaign messaging
Write clear, compelling, and high-performing sales and marketing emails, including nurture sequences, campaign promotions, and event audience acquisition campaigns
Own and evolve brand voice, tone, and messaging guidelines.
Lead messaging frameworks for key initiatives, launches, and thought leadership.
Edit and elevate copy from other writers and contributors.
Use performance data, audience insights, and feedback to improve content continuously.
Ensure copy aligns with business goals, audience needs, and SEO best practices.
Stay current on content best practices, trends, and compliance requirements