Senior Marketing Specialist

Pantheon Systems • Philadelphia, PA

1d

About The Position

Pantheon WebOps Platform powers the open web, running more than 300,000 sites in the cloud for customers including Google, Princeton, Salesloft and Doctors Without Borders. Every day, thousands of developers and marketers create, iterate, and scale WordPress and Drupal sites to reach billions of people globally. Pantheon’s multitenant, container-based platform enables organizations to manage all of their websites from a single dashboard. Organizations including Clorox and the United Nations drive results through accelerated development and real-time publishing using Pantheon’s collaborative workflows The Role We are seeking a results-driven Sr. Marketing Specialist to join our marketing team and accelerate our growth in the Education vertical within the North American market. Reporting to the Director of Marketing - SLED, this is a hands-on role where you'll own the execution of integrated marketing campaigns and programs that drive net new customer pipeline and bookings. The ideal candidate will have a passion for B2B marketing, strong project management skills, and the ability to collaborate effectively with marketing, sales teams, and partners to achieve revenue goals.

Requirements

• 3+ years of B2B marketing experience with a focus on demand generation, field marketing, or campaign management
• Proven track record of executing integrated marketing programs and campaigns that drive measurable pipeline and revenue results
• Experience managing webinars, virtual events, and in-person events from planning through execution
• Strong project management skills with ability to juggle multiple projects and deadlines simultaneously
• Experience with marketing technology, reporting systems, and CRM systems (preferably Salesforce)
• Excellent written and verbal communication skills with ability to create compelling marketing content
• Data-driven mindset with experience analyzing program performance and presenting insights to stakeholders
• Self-motivated with strong attention to detail and ability to work independently in a fast-paced environment
• Bachelor's degree in Marketing, Business, Communications, or equivalent working experience
• Medium to High travel commitment (30%+ of time) to support regional events, conferences, and in-person programs
• Must be able to travel internationally (mainly USA and Canada)

Nice To Haves

• Experience marketing to the Education vertical or public sector
• Familiarity with WordPress, Drupal, or web development platforms
• Account-based marketing (ABM) program experience
• Experience working with channel partners or in partner marketing
• Experience with digital and owned marketing channels

Responsibilities

• Drive net new customer pipeline and bookings through strategic campaign execution and program management
• Execute and manage planned programs and initiatives including:
• Plan, promote, and execute webinars from concept through post-event follow-up
• Coordinate and manage in-person events including conferences, trade shows, and other field marketing initiatives
• Collaborate with digital team members or agencies to execute digital campaigns across multiple channels
• Influence content strategy for the EDU vertical, and take a multi-channel approach to promotion of new content assets
• Create some content assets, such as webinar decks, verticalized versions of content assets, etc.
• Manage one-time and ongoing email campaigns
• Implement account-based marketing (ABM) strategies for targeted accounts within assigned verticals
• Work with vertical specific media groups and associations to market to their member groups
• Source and secure opportunities for earned media within the Education vertical
• Work closely with Account Executives (AEs), and channel partners on in-territory initiatives to maximize impact and drive pipeline
• Report on program and campaign performance, providing detailed analysis of overall funnel metrics
• Make data-driven recommendations on go-to-market (GTM) strategies for the Education vertical based on campaign insights and market trends
• Manage program level budgets and ensure optimal allocation of resources across programs
• Coordinate with cross-functional teams including product marketing, content, and sales enablement to ensure aligned messaging and execution
• Serve as company representative at trade shows, conducting product demonstrations, engaging prospects, and capturing qualified leads for sales follow-up
• Manage program/project level budgets

Benefits

• Industry competitive compensation and equity plan
• Flexible time off, sick days, and 13 paid holidays
• Comprehensive medical insurance including Health, Dental, and Vision
• Paid parental leave (plus fertility, adoption, and other family planning benefits)
• In-office workspace
• Monthly allowance for wellness, reading, and access to LinkedIn Learning for continued development
• Events and activities both team-based and company-wide that inspire, educate, and cultivate

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees