Senior Marketing Specialist

Bright Horizons•Newton, MA

2d•$68,000 - $83,000•Hybrid

About The Position

The Senior Marketing Specialist for the Customer Relationship Marketing (CRM) team is responsible for supporting our consumer outreach to drive benefit registration, utilization and Bright Horizons center enrollments. This role requires a basic understanding of audience segmentation, customer behaviors, data analytics, and email best practices. As the Sr. Marketing Specialist, you will report directly to the Sr. Manager, CRM to support the strategy development, implementation, and optimizations of our CRM-owned channels. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Requirements

3 years of experience in email marketing
1 year of experience with a CRM, Salesforce preferred

Nice To Haves

Bachelor’s degree in Marketing, Business or a related field
Understanding of email best practices, audience segmentation, deliverability and data privacy regulations
Strong project management skills; able to initiative and deliver multiple projects and deadlines
Experience developing of audience requirements.
Salesforce Marketing Cloud preferred; open to experience with other systems
Analytical skills with ability to share insights and campaign impact. Qlik experience preferred; open to experience with related systems
Excellent written and verbal communication skills with the ability to collaborate effectively across department

Responsibilities

Partner in Strategic Development: Support business goals and marketing objectives by delivering high-performing, comprehensive user experiences in email and other CRM owned channels
Campaign Planning & Implementation: Execute and manage campaign calendar & consumer experiences to enhance the customer journey. Build briefs and ensure all marketing efforts meet industry best practices & regulations.
Data Analysis: Deliver regular performance readouts and provide decisions and next step recommendations based on results
Best Practices, Testing & Personalization: Support A/B testing agenda and strategy. Lead execution of in-market tests; provide direction on targeting requirements and data needs.
Cross-Functional Collaboration: Work closely with peers and stakeholders across the marketing org and business operation teams to ensure alignment on messaging, audience targeting, and overall marketing objectives
Individual Contributor: Effectively manage multiple projects and deadlines with minimal supervision