Senior Marketing Specialist

Instructure

19d • $70,000 - $75,000

About The Position

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: The Partners Marketing Manager is a key contributor to the growth and success of Instructure’s Partners program. In this role, you will help bring the value of our ecosystem to life for edtech companies by executing marketing initiatives, enhancing our presence and reach, expanding our partner database, and ensuring programs are launched and supported with excellence. You will translate the Partners program’s strategy into clear, high-quality outputs: updated web content, compelling case studies, polished collateral, coordinated activities, and operational processes that keep the program running smoothly. You’ll partner closely with Sales, Customer Success, Content, and Product teams to showcase partner impact, highlight success stories, and support efforts that accelerate partner acquisition and engagement. This is an ideal position for someone who is highly organized, proactive, and both operationally strong and creatively driven. You should enjoy building processes, executing tasks from start to finish, and finding opportunities to improve how we tell our story and reach edtech companies. We are a lean, fast-moving team—so initiative, ownership, and follow-through are essential.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5–10+ years of experience in marketing execution, partner marketing, events, or demand gen—ideally in SaaS or edtech.
• Strong proficiency with Marketo (or equivalent) and working knowledge of campaign, nurture, or operational setup.
• Familiarity with Salesforce, ABM tools (Demandbase preferred), webinar platforms, and general martech components.
• Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong analytical capabilities—comfortable interpreting data and translating insights into action.
• Demonstrated creativity in storytelling, content creation, event promotion, or channel experimentation.
• A proactive, self-starting mindset with the ability to take initiative, see what needs to be done, and drive work forward independently.

Responsibilities

• Help articulate and elevate the value of the Instructure Partner Program through updated website pages, collateral, case studies, partner spotlights, and ecosystem-focused content.
• Work cross-functionally with Customer Success and Sales to identify partner success stories and turn them into compelling marketing assets.
• Support creation and refinement of messaging that resonates with edtech companies evaluating partnership opportunities.
• Ensure marketing tasks and partner program activities are executed accurately, on time, and with high-quality follow-through.
• Collaborate with Sales to support outreach efforts, improve lead handoff, and equip teams with updated decks, one-pagers, and partner-facing materials.
• Coordinate with Customer Success to identify case study candidates, gather testimonials, and communicate partner value through shared assets.
• Maintain clear project plans, documentation, and timelines to keep all stakeholders aligned.
• Contribute to expanding our partner prospect database through list building, segmentation, data hygiene, and research-driven sourcing.
• Explore and test new channels to reach edtech companies—such as ecosystem showcases, targeted nurtures, social amplification, content syndication, webinars, or spotlight programs.
• Recommend creative approaches for improving engagement and widening the reach of our partner value proposition.
• Execute partner marketing activities such as email programs, webinars, co-marketing efforts, and events—in alignment with established strategies and priorities.
• Support event planning and execution (virtual and in-person), managing logistics, promotion, communications, and follow-up tasks.
• Coordinate cross-functional contributors (Content, Sales, Product, Events, Ops) to ensure successful launches.
• Manage operational components essential to partner marketing success: segmentation, list management, workflow setup, documentation, and process improvements.
• Keep systems organized and up-to-date to ensure smooth execution across all marketing activities.
• Manage external vendors supporting content, events, or digital programs.
• Monitor program and campaign performance using Marketo, Salesforce, Demandbase, Outreach, and internal reporting dashboards.
• Analyze results, partner engagement signals, and lead flow to identify opportunities for improvement.
• Recommend adjustments to tactics, channels, or assets based on insights and business needs.
• Proactively identify gaps or opportunities across operations, content, or processes—and propose solutions without waiting for instruction.

Benefits

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
• Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles
• Generous time off, including local holidays and our annual company-wide “Dim the Lights” week in late December, when we encourage everyone to step back and recharge
• Comprehensive wellness programs and mental health support
• Annual learning and development stipends to support your growth
• The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations
• Motivosity employee recognition program
• A culture rooted in inclusivity, support, and meaningful connection

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees