Senior Marketing Specialist

Skidmore Owings & Merrill • San Francisco, CA

5d • $85,000 - $105,000

About The Position

At SOM, we are a collective committed to shaping a better future for our clients, communities and planet. We aspire to create the most sustainable, impactful work through creative, interdisciplinary teams with all the resources and diversity of a global firm. We value those who are passionate about excellence, innovation, integrity, inclusivity, and collaboration. Together we can achieve great things. Success at SOM Means Ideas: We believe in a meritocracy of ideas. We look to everyone to actively contribute to the discourse in the firm. Knowledge: We believe that expertise is the result of lifelong learning. We are not expected to know everything, but rather to passionately pursue answers, develop new skills and deepen our knowledge. Product: We strive for excellence in the concept, quality, and delivery of our work. Individual: We value individuals who bring the highest standards of professionalism and personal integrity in the way they work. Each person can develop and contribute their wealth of attributes, skills and knowledge to support the overall health of the firm. Team: We value the power of interdisciplinary integration. A positive team culture in which everyone collaborates openly towards common goals is essential. Firm: We have a history of making transformative contributions to the profession and our communities. We are constantly innovating and attempting to bring new approaches, solutions and processes to our work. Position Responsibilities Business Development: Actively involved in industry associations, with a fair degree of contact with potential clients. Develops, nurtures and maintains positive client and/or consultant relations. Supports the planning and research of BD activities, trips, and events that position SOM and creates networking opportunities for the firm. Research: Conducts market, leads, and potential client research, particularly in support of business plan creation and implementation. Strategy: Supports Manager and/or Leadership in the creation and implementation of business development strategies. Business Plans: Contributes to business plan creation, by identifying trends and growth areas in the market, and how to best strategically position SOM. Contributes to business plan implementation, by keeping groups/leaders on target, providing research, etc. Salesforce and Pipeline Management: Works with Pursuit Leads to ensure data accuracy and to ensure that pursuits are moving through the sales funnel. References and contributes to Project and Pursuit objects regularly. Uses Salesforce to track business plan implementation. Proposals: Contributes to selection of consultants, under the direction of others. Able to make teaming recommendations within specific area(s) of expertise. Attends pre-proposal conferences. If needed, can lead a proposal independently, including outlining, scheduling, and driving the development of proposals, qualifications packages and related submissions with some oversight from their Manager. If needed, can create content for proposals. Interviews: Contributes to client interview strategy. Can create marketing collateral for interviews and presentations, if needed. Marketing Collateral: If needed, can develop materials that reflect and fulfill strategic marketing goals. Expertise: Strong working knowledge of A/E/I services offered by SOM. Develops area(s) of expertise, either geographically or by functional market. Training: Acts as a peer mentor, within the Marketing Team, when it comes to Salesforce, business plan implementation, and general business development efforts. Acts as a key resource in the office for Salesforce training and quality assurances. Assists with other duties and tasks as may be required. Leadership Inspires and leads others by example, participates in staff mentoring and training, clearly defines team member expectations and responsibilities, empowers others, and delegates where appropriate based on team members’ recognized abilities and potential. In collaboration with team members, contributes to a clear and consistent work plan to achieve the project budget, deliverables, and schedule. Actively engages in internal professional development opportunities. Contributes to the implementation of sustainable strategies in all project assignments and the associated development of staff knowledge. Contributes to the development of standards, policies, and procedures. Protects SOM from financial and legal risk.

Requirements

• Completion of four-year undergraduate degree or equivalent knowledge, skills and abilities.
• 5-8 years experience in marketing or business development within the A/E/C industry
• Proven business development experience in the design or engineering industry
• Exceptional written communication and people skills.
• Fluency in Adobe InDesign, Microsoft Office, and Google Workspace.
• Experience with Salesforce CRM or other CRM systems.
• Ability to work and adapt quickly in a fast-paced environment.

Responsibilities

• Actively involved in industry associations, with a fair degree of contact with potential clients.
• Develops, nurtures and maintains positive client and/or consultant relations.
• Supports the planning and research of BD activities, trips, and events that position SOM and creates networking opportunities for the firm.
• Conducts market, leads, and potential client research, particularly in support of business plan creation and implementation.
• Supports Manager and/or Leadership in the creation and implementation of business development strategies.
• Contributes to business plan creation, by identifying trends and growth areas in the market, and how to best strategically position SOM.
• Contributes to business plan implementation, by keeping groups/leaders on target, providing research, etc.
• Works with Pursuit Leads to ensure data accuracy and to ensure that pursuits are moving through the sales funnel.
• References and contributes to Project and Pursuit objects regularly.
• Uses Salesforce to track business plan implementation.
• Contributes to selection of consultants, under the direction of others.
• Able to make teaming recommendations within specific area(s) of expertise.
• Attends pre-proposal conferences.
• If needed, can lead a proposal independently, including outlining, scheduling, and driving the development of proposals, qualifications packages and related submissions with some oversight from their Manager.
• If needed, can create content for proposals.
• Contributes to client interview strategy.
• Can create marketing collateral for interviews and presentations, if needed.
• If needed, can develop materials that reflect and fulfill strategic marketing goals.
• Strong working knowledge of A/E/I services offered by SOM.
• Develops area(s) of expertise, either geographically or by functional market.
• Acts as a peer mentor, within the Marketing Team, when it comes to Salesforce, business plan implementation, and general business development efforts.
• Acts as a key resource in the office for Salesforce training and quality assurances.
• Assists with other duties and tasks as may be required.
• Inspires and leads others by example, participates in staff mentoring and training, clearly defines team member expectations and responsibilities, empowers others, and delegates where appropriate based on team members’ recognized abilities and potential.
• In collaboration with team members, contributes to a clear and consistent work plan to achieve the project budget, deliverables, and schedule.
• Actively engages in internal professional development opportunities.
• Contributes to the implementation of sustainable strategies in all project assignments and the associated development of staff knowledge.
• Contributes to the development of standards, policies, and procedures.
• Protects SOM from financial and legal risk.

Benefits

• Health and Wellness: Medical, dental, vision, disability, and life & accident insurance
• Savings: 401K matching, pre-tax spending accounts, and employee discount programs
• Work/Life Balance: Inquire about our hybrid/flexible schedules, paid family leave, paid vacation, backup child and elder care, and an employee assistance program
• Professional Development: Reimbursement for professional licenses, associated renewals, and exam fees as well as specialized in-house career development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees