Senior Marketing Specialist

VHB•Atlanta, GA

5d•Hybrid

About The Position

ABOUT THE POSITION Senior Marketing Specialist Atlanta, GA | Richmond, VA | Williamsburg, VA | Virginia Beach, VA | Charlotte, NC | Raleigh, NC Marketing at an engineering firm? Yes! Are you looking for an opportunity to grow in an organization that provides opportunity for their marketers to be involved in more than just the proposal experience, but also helping to support visibility and client focus efforts? VHB has the position for you! We are looking for a new addition to our Mid-Atlantic Regional Marketing Team! This position is hybrid out of our Virginia, Georgia or North Carolina offices with the expectations to work at least two days in the office. The Senior Marketing Specialist leads, develops, writes, and produces complex proposals and other critical marketing deliverables with direct support from marketing leaders. The Senior Marketing Specialist helps to support and facilitate overall pursuit strategy discussion and formulation and content development. Expect opportunity and active participation in marketing activities across the entire Client-Visibility-Pursuit (C-V-P) lifecycle, with primary focus on pursuits. You will be actively trained and mentored on VHB’s programs and marketing’s role across the CVP lifecycle. Specifically: Clients Actively participates in Client Focus Team and/or market meetings Participates in Client Mapping and Client SWOT analysis. May facilitate and lead annual Client Mapping process In partnership with CRM Specialist and with the understanding of the Region’s pursuit Pipeline, may help to manage active updating of opportunities on the Pipeline Assists with the development and creation of the value proposition and pre-sell pieces Visibility Coordinates and supports the development of pre- and post-award visibility opportunities for assigned pursuits in collaboration with Regional Communications Specialist Assists with the creation and communication of overall client and market visibility opportunities that help promote the organization’s thought leadership Proposals Takes the lead role in the development of the region’s complex pursuits, with marketing leadership/management oversight, as needed Participates in and/or facilitates pursuit SWOT analyses. Identifies differentiators and how clients perceive the organization and its competitors Communicates win themes and approaches to win. Independently weaves win themes into all proposal sections using writing and editing skills. Partners with graphic designer for visuals that align to messages Recognizes the need for teaming partners or subconsultants and identifies potential suitable partners Serves as an active strategist and collaborative partner with technical staff Works directly with senior-level technical staff to prepare proposal materials. Ensures all sections of the proposal include differentiating win themes and that sections are compliant, timely, and well written Organizes and coaches technical staff on pursuit presentations. May facilitate story boarding sessions, as requested Works with graphic design staff to plan and produce materials. Ensures all materials are effectively communicating the strategic vision identified for a given pursuit and align with the organization’s Brand Serves as a mentor to less experienced marketing staff. Serves as a peer QA/QC of proposals Lead capture planning discussions with technical team members in advance of an active procurement Independently writes sections that require minor editing

Requirements

4-6 years of proposal, writing, or marketing experience in an AEC industry
BA in Marketing, English, Communications, or related discipline
Excellent written and verbal communication skills
Highly detail oriented
Demonstrated commitment to quality
Ability to identify and seek needed information/research skills
Ability to work concurrently on multiple projects

Nice To Haves

Advanced computer skills using Microsoft Office and Adobe Creative Suite programs (e.g., Word, PowerPoint, Outlook, InDesign, Photoshop) preferred

Responsibilities

Actively participates in Client Focus Team and/or market meetings
Participates in Client Mapping and Client SWOT analysis
May facilitate and lead annual Client Mapping process
In partnership with CRM Specialist and with the understanding of the Region’s pursuit Pipeline, may help to manage active updating of opportunities on the Pipeline
Assists with the development and creation of the value proposition and pre-sell pieces
Coordinates and supports the development of pre- and post-award visibility opportunities for assigned pursuits in collaboration with Regional Communications Specialist
Assists with the creation and communication of overall client and market visibility opportunities that help promote the organization’s thought leadership
Takes the lead role in the development of the region’s complex pursuits, with marketing leadership/management oversight, as needed
Participates in and/or facilitates pursuit SWOT analyses
Identifies differentiators and how clients perceive the organization and its competitors
Communicates win themes and approaches to win
Independently weaves win themes into all proposal sections using writing and editing skills
Partners with graphic designer for visuals that align to messages
Recognizes the need for teaming partners or subconsultants and identifies potential suitable partners
Serves as an active strategist and collaborative partner with technical staff
Works directly with senior-level technical staff to prepare proposal materials
Ensures all sections of the proposal include differentiating win themes and that sections are compliant, timely, and well written
Organizes and coaches technical staff on pursuit presentations
May facilitate story boarding sessions, as requested
Works with graphic design staff to plan and produce materials
Ensures all materials are effectively communicating the strategic vision identified for a given pursuit and align with the organization’s Brand
Serves as a mentor to less experienced marketing staff
Serves as a peer QA/QC of proposals
Lead capture planning discussions with technical team members in advance of an active procurement
Independently writes sections that require minor editing