Senior Marketing Specialist: Institute Support

Hoag•Costa Mesa, CA

16h

About The Position

The Marketing Specialist Sr serves as the day-to-day marketing support for an assigned Health Institute, acting as a subject matter expert and dedicated marketing representative leading institute marketing execution. Reporting to the Director of Institute Marketing, this hands-on role is responsible for executing marketing activities and tactical delivery for initiatives aligning with the institute’s strategic objectives. A successful candidate will bring deep marketing expertise, cross-functional experience, and a collaborative mindset to drive Institute and program awareness, patient engagement, and service line support. The Marketing Specialist Sr meets regularly with the institute’s medical directors, administrators, and clinical staff, and leads digital and traditional marketing initiatives, advertising, market research, and campaign execution.

Requirements

Bachelor's degree in marketing, communications, or a related field.
6+ years of relevant experience in strategic marketing roles managing marketing channels and producing creative campaigns.
Proven track record of success in developing and executing marketing campaigns for enterprises, individual service lines, digital platforms, and/or consumer services.
A portfolio highlighting key campaigns that you have delivered which drove results
Excellent creative thinking and problem-solving skills, with the ability to develop innovative and impactful marketing campaigns.

Nice To Haves

Advanced degree is preferred.
Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
Excellent written and verbal communication skills, with the ability to effectively communicate complex healthcare information to a diverse audience.
Strong analytical skills and ability to leverage data to inform decision-making and optimize marketing campaigns.
Experience in digital marketing, including SEO, SEM, social media, content marketing, and email marketing.
Ability to collaborate effectively with cross-functional teams and build strong relationships with internal and external stakeholders.
Proficiency with marketing technology and project management platforms such as MS365 tools, GA4, Contentful, and Asana.

Responsibilities

Develop and execute marketing deliverables aligned with enterprise goals and Institute-specific priorities.
Partner with Marketing & Institute leadership to execute marketing needs to support lead generation and service line promotion.
Drive marketing that delivers qualified leads to the specified Institute.
Ownership of institute webpages, physician profiles, and onboarding.
Conduct market research and analysis gaining insights into the specific needs of the Institute and services provided to inform strategy
Serve as a subject matter expert and advisor on marketing best practices.
Create and manage integrated marketing campaigns across digital, social, print, and event channels to drive awareness and engagement.
Develop & manage short and long-lead Institute content calendars.
Collaborate cross-functionally with digital marketing, product, communications, clinical teams, and administrative stakeholders.
Analyze performance metrics to optimize channel strategies and produce high-quality reporting.
Identify and implement new social content opportunities; manage real-time content across web and social platforms.
Grow awareness, engagement, and content syndication by identifying opportunities with audiences through thought-leading digital & non-digital strategies.
Oversee content capture for Institute events and guide real-time publishing by curators and writers.
Develop/maintain a strong brand identity ensuring a consistent, compelling messaging.
Develop creative and engaging healthcare content production, blog articles, videos, infographics, and social media posts.
Deliver project briefs and tactical timelines for full duration of campaigns.
Leverage data & analytics to track campaign effectiveness, evaluate KPIs, make data-driven decisions to optimize strategies.
Stay up to date with trends, research and identify new opportunities.
Collaborate with external partners, healthcare organizations & community groups.
Raise brand visibility and reach.
Present marketing activities, performance insights, recommendations, and results to stakeholders and leadership teams.
Performs other duties as assigned.