About The Position

The Marketing Specialist Sr serves as the day-to-day marketing support for an assigned Health Institute, acting as a subject matter expert and dedicated marketing representative leading institute marketing execution. Reporting to the Director of Institute Marketing, this hands-on role is responsible for executing marketing activities and tactical delivery for initiatives aligning with the institute’s strategic objectives. A successful candidate will bring deep marketing expertise, cross-functional experience, and a collaborative mindset to drive Institute and program awareness, patient engagement, and service line support. The Marketing Specialist Sr meets regularly with the institute’s medical directors, administrators, and clinical staff, and leads digital and traditional marketing initiatives, advertising, market research, and campaign execution.

Responsibilities

  • Leads digital and traditional marketing initiatives
  • Advertising
  • Market research
  • Campaign execution
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