Senior Marketing Specialist, CRM & Email Marketing

Cincinnati Children's•Mount Vernon, VA

1d•Hybrid

About The Position

At Cincinnati Children's, we believe in changing the outcome together. As a Senior Specialist, Marketing (CRM & Email), you’ll play a critical role in bringing our mission to life by delivering meaningful, personalized communications that connect with patients, families, and providers at every stage of their journey. This is more than campaign execution - it’s about using data, technology, and creativity to build experiences that truly resonate and make an impact. In this role, you’ll serve as a hands-on expert in CRM-driven and email marketing, leading the execution and optimization of targeted campaigns and automated journeys that support enterprise-wide marketing strategies. You’ll translate high-level strategy into precise, data-informed communications - leveraging audience segmentation, personalization, and marketing automation to deliver the right message at the right time. With a strong focus on performance, you’ll continuously test, analyze, and refine campaigns to improve engagement, while ensuring all initiatives align with data governance, privacy, and consent standards. If you’re someone who thrives at the intersection of strategy and execution - and takes pride in delivering high-quality, scalable marketing programs - this is an opportunity to make a meaningful difference. This position follows a hybrid work model, requiring a regular on-site presence of 2–3 days per week, with the flexibility to work remotely on remaining days. On-site time is essential for collaboration, team engagement, and key in-person activities, while remote work supports focus time and productivity. Specific on-site expectations may vary based on team needs and business priorities.

Requirements

Bachelor's degree in a related field
2+ years of work experience in a related job discipline

Nice To Haves

Strong experience with CRM and email marketing platforms (e.g., Salesforce or similar enterprise tools).
Experience with A/B testing, deliverability best practices, and list hygiene.
Detail-oriented with strong QA and testing discipline.
Ability to balance operational execution with strategic thinking.

Responsibilities

Execute and optimize CRM‑driven marketing campaigns, with a primary focus on email and automated journeys.
Partner with consultants and strategists to translate campaign objectives into effective CRM executions.
Monitor campaign performance and apply insights to improve deliverability, open rates, click‑through rates, and overall engagement.
Ensure CRM and email practices align with privacy, consent, and data governance standards.
Develops landing page content in collaboration with digital strategy and service line marketing team members.
Develops and executes annual integrated marketing plans and message strategy for divisions/programs under direction; applies subject matter expertise across all projects.
Leads M&C teams to execute marketing activities, including but not limited to direct marketing, digital content development, digital marketing, and advertising; employs project management techniques to complete marketing projects on schedule and on budget.
Manages projects to support senior marketing team members as needed.
Provides consultation for divisions and programs and recommends appropriate M&C strategies and tactics to support their goals; solves problems proactively; provides marketing and communications counsel to clients.
Identifies needs for marketing research and project manages that research with supervisory direction; provides subject matter expertise across projects.
Client relationship manager for multiple programs.
Manages expectations, identifies potential issues.
Identifies when appropriate to escalate issues up the chain of command.
Communicates project status and results to manager and clients.
Develops and maintains relationships with internal clients, M&C team and strategy and growth colleagues; works with internal and external agency partners, vendors and freelancers to complete projects.

Benefits

Recognized by U.S. News & World Report as a top 10 best Children's Hospitals in the nation for more than 15 years
Consistently among the top 3 Children's Hospitals for National Institutes of Health (NIH) Funding
Recognized as one of America’s Best Large Employers (2025), America’s Best Employers for New Grads (2025)
One of the nation's America’s Most Innovative Companies as noted by Fortune
Consistently certified as great place to work
A Leading Disability Employer as noted by the National Organization on Disability
Magnet® designated for the fourth consecutive time by the American Nurses Credentialing Center (ANCC)
Empowering our teams with the tools that help us work smarter and care better, supporting the responsible use of artificial intelligence.
Comprehensive job description provided upon request.
Equal Opportunity Employer committed to creating an environment of dignity and respect for all our employees, patients, and families.
Reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.