Senior Marketing Pursuit Specialist

LaBella Associates•Richmond, VA

About The Position

A Senior Proposal Specialist drives the process of business development for their firm segment by researching markets, funding, clients and prospects; networking with industry and regional contacts; creating opportunity-specific marketing materials (proposals, quals, or presentations); and identifying promotional opportunities to reach intended audiences.

Requirements

7+ years of experience in A/E/C marketing or business development
Ability to build and nurture business relationships
Proficiency in InDesign, Office, and CRM
Travel as required to build positive working relationships with stakeholders
Excellent time management, project management, and presentation skills

Responsibilities

Researches and identifies market trends and funding; builds relationships with market contacts and maintains a network that yields business development intel.
Develops strategy for key client targets in conjunction with technical & BD leaders.
In coordination with the Pursuit Manager, searches for RFPs and channels them to appropriate firm audiences.
Participates in pre-proposal & pre-interview planning with technical teams to help develop and apply the established win strategy.
Coordinates, writes, edits and produces pursuit marketing materials (qualifications packages, proposals, presentations/interviews, etc.) with minimal oversight.
Solicits and coordinates information from sub consultants and other team members for inclusion in proposal and presentation materials.
Participates in pre-interview planning and presentation rehearsal and provides coaching as necessary.
Gathers, formats and maintains accurate, up-to-date segment marketing information including staff bios, project descriptions and statistics, and other information for marketing purposes.
Researches target opportunities as directed, sharing relevant information with other teams as required.
Engages Content Strategists to capture opportunities for award submissions, case studies, photography, or other ways to “package” segment expertise.
Collaborates with the Brand Manager on the development of standard collateral and marketing pieces for segment’s audiences.
Identifies and manages opportunities for tradeshows, industry events, speaking engagements, or other advertising and sponsorships that reach segment’s target audiences.