Senior Marketing Project Manager

Illumina • San Diego, CA

8d

About The Position

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible. We are seeking a Senior Marketing Project Manager with digital program expertise to lead integrated marketing and digital initiatives. This role combines project management and digital strategy to optimize campaign execution, enhance user experience, and drive innovation across regional programs.

Requirements

• 5+ years of experience in marketing or digital programs.
• Bachelor’s degree required; MBA or advanced degree preferred.
• Proven track record in project management and digital program execution.
• Experience with CRM, marketing automation, and MarTech systems.
• Seeking a self-starter with strong analytical, organizational, and problem-solving skills.
• Excellent communication and interpersonal skills; ability to work cross-functionally.
• High emotional intelligence and adaptability in dynamic environments.
• Proficiency in Microsoft Office; Hive9, WorkFront and Salesforce.com experience a plus.
• Must be local to San Diego or willing to relocate.

Nice To Haves

• Degree in Business, Marketing, Technical field, or Life Sciences is a plus.
• Proficiency in Microsoft Office; Hive9, WorkFront and Salesforce.com experience a plus.

Responsibilities

• Manage marketing projects and digital programs from planning through execution.
• Execute and optimize campaigns across major paid media platforms (LinkedIn Campaign Manager, Google Ads, Meta Business Suite) and explore emerging channels for growth opportunities.
• Develop and implement integrated marketing strategies and multi-channel campaigns.
• Possess expertise in lead nurtures, guiding prospects through tailored customer journeys and targeted marketing content to maximize engagement and conversion.
• Lead A/B testing and optimization initiatives for paid media campaigns, including audience segmentation, creative variations, and landing page performance.
• Select and deploy optimal content for each channel; manage regional digital assets including websites.
• Provide recommendations on budget allocation across paid media channels to maximize ROI, while tracking spend and performance.
• Localize content in partnership with global and regional teams, ensuring alignment with guidelines.
• Creatively market content across paid channels, ensuring messaging resonates with target audiences and drives engagement.
• Consolidate best practices and facilitate cross-regional adoption of technology and channels.
• Track campaign execution, manage budgets, and report ROI.
• Report on key performance indicators (KPIs) for paid media campaigns, including CTR, CPL, conversion rates, and pipeline contribution.

Benefits

• We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.
• We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees