Senior Marketing Program Manager

Tenable, Inc.•Columbia, MD

6h•Hybrid

About The Position

Tenable® is the Exposure Management company. 44,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 45 percent of the Global 2000, and large government agencies. Come be part of our journey! What makes Tenable such a great place to work? Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you’re part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together! Your Role: The Senior Marketing Program Manager is responsible for the design, execution, and analytical evaluation of marketing programs across aligned product segments and business lines. This role bridges the gap between raw marketing activity and business outcomes by interpreting data to build compelling narratives for leadership. Beyond managing program logistics, you will develop scalable frameworks for measurement and reporting, ensuring that every initiative is backed by data-driven insights that inform global GTM decisions. Your Opportunity: Lead the development of marketing programs for your area of responsibility, ensuring they align with company go-to-market strategy, pipeline, and revenue goals; apply and adapt frameworks and approaches that drive scalable impact. Partner with PMM to translate product market strategy into actionable programs, ensuring messaging and assets are optimized for conversion based on historical performance data. Proactively align with Marketing Operations and Demand Generation to integrate data-led perspectives into GTM plans and program requirements. Contribute to annual and quarterly planning by ensuring programs are prioritized against business strategy, pipeline goals, and customer outcomes. Streamline collaboration with stakeholders by utilizing structured engagement models that reduce churn and maximize accountability. Drive continuous improvement by proactively identifying and resolving operational bottlenecks within program structures and processes based on performance data. Serve as a subject matter expert to review and shape critical deliverables, ensuring they align with the assigned product lines’ broader business narrative and goals. Actively engage with customers and field teams to validate persona assumptions with real-world market dynamics. Extract and interpret complex datasets from marketing operations to create executive-level reporting and narratives that align with QBR and leadership priorities. Translate program metrics into compelling business stories that demonstrate clear links to pipeline contribution, conversion rates, and revenue impact. Set and continuously re-evaluate performance standards for marketing programs, proactively suggesting changes to activations based on deep-dive trend analysis. Extend program measurement beyond surface-level campaign metrics to include buyer behavior, customer journey insights, and portfolio-level performance. Act as a strategic connector between PMM and the broader marketing team, using data-driven insights to influence program prioritization and optimization. Drive adoption of new tools and analytical approaches that enable more sophisticated program execution and tracking within the team. Influence decision-making within the product marketing and execution teams by communicating the "so what" behind the analysis. Take on portfolio-wide program efforts with significant visibility, providing the analytical support for marketing investments in your area. Model proactive engagement with senior marketing leaders, using data to anticipate needs and drive alignment before issues surface. Serve as a mentor to junior program managers, advancing analytical maturity of the Marketing Program team by modeling best practices in data storytelling and reporting. Share learnings and success stories broadly to scale the impact of data-driven marketing. May perform other duties and responsibilities as deemed necessary by management.

Requirements

8+ years in marketing, campaign marketing, demand generation, or related experience.
Bachelor's degree in a marketing-related field or equivalent experience.
Strong analytical skills with the ability to synthesize data and communicate findings through clear, professional business narratives.
Excellent verbal, written, interpersonal, and problem-solving skills; ability to engage and motivate stakeholders.
Experience working with field marketing, sales, and partners in a matrixed environment.
Capacity to balance multiple projects at the same time and meet deadlines under pressure.
Proficiency in building customer-facing and internal-facing materials (e.g., slide decks) without outside help.

Responsibilities

Lead the development of marketing programs for your area of responsibility, ensuring they align with company go-to-market strategy, pipeline, and revenue goals; apply and adapt frameworks and approaches that drive scalable impact.
Partner with PMM to translate product market strategy into actionable programs, ensuring messaging and assets are optimized for conversion based on historical performance data.
Proactively align with Marketing Operations and Demand Generation to integrate data-led perspectives into GTM plans and program requirements.
Contribute to annual and quarterly planning by ensuring programs are prioritized against business strategy, pipeline goals, and customer outcomes.
Streamline collaboration with stakeholders by utilizing structured engagement models that reduce churn and maximize accountability.
Drive continuous improvement by proactively identifying and resolving operational bottlenecks within program structures and processes based on performance data.
Serve as a subject matter expert to review and shape critical deliverables, ensuring they align with the assigned product lines’ broader business narrative and goals.
Actively engage with customers and field teams to validate persona assumptions with real-world market dynamics.
Extract and interpret complex datasets from marketing operations to create executive-level reporting and narratives that align with QBR and leadership priorities.
Translate program metrics into compelling business stories that demonstrate clear links to pipeline contribution, conversion rates, and revenue impact.
Set and continuously re-evaluate performance standards for marketing programs, proactively suggesting changes to activations based on deep-dive trend analysis.
Extend program measurement beyond surface-level campaign metrics to include buyer behavior, customer journey insights, and portfolio-level performance.
Act as a strategic connector between PMM and the broader marketing team, using data-driven insights to influence program prioritization and optimization.
Drive adoption of new tools and analytical approaches that enable more sophisticated program execution and tracking within the team.
Influence decision-making within the product marketing and execution teams by communicating the "so what" behind the analysis.
Take on portfolio-wide program efforts with significant visibility, providing the analytical support for marketing investments in your area.
Model proactive engagement with senior marketing leaders, using data to anticipate needs and drive alignment before issues surface.
Serve as a mentor to junior program managers, advancing analytical maturity of the Marketing Program team by modeling best practices in data storytelling and reporting. Share learnings and success stories broadly to scale the impact of data-driven marketing.
May perform other duties and responsibilities as deemed necessary by management.