Senior Marketing Operations Specialist

BlackCloak

1d•$95,000 - $105,000•Remote

About The Position

BlackCloakâs mission is to protect corporate executives and high-profile individuals in their personal lives, mitigating risks to their families, companies, reputation, and finances. We defend our clientsâ digital lives from hackers, privacy leaks, and identity theft. If you are passionate about helping to protect others, then keep reading - this may be your next great opportunity. As a Senior Marketing Operations Specialist you will be responsible for the "last mile" of marketing execution. You are the vital bridge between the Content/Demand Gen teams and Marketing Operations, partnering with stakeholders to provide technical input and transforming strategy and assets into live, high-performing campaigns. You own the technical deployment lifecycle, ensuring every email, nurture, and landing page is built with precision, synced correctly to Salesforce, and launched on time. The ideal candidate is a Marketo power user who loves the "craft" of building campaigns and takes pride in flawless technical execution.

Requirements

3-5+ years of direct Marketo Engage experience: You must be a power user comfortable building complex multi-stream nurture programs and troubleshooting smart list logic. Marketo Certified Expert or Adobe Certified Professional/Expert - Marketo Engage highly preferred.
Direct Salesforce Experience: High comfort level with the Marketo-SFDC sync, campaign objects, and building reports to track lead flow.
WordPress Proficiency: Hands-on experience managing landing pages and content blocks within WordPress.
Technical Precision: An obsession with detail. You are the person who catches the broken link or the incorrect segment before it goes live.
Email Marketing Standards: Solid understanding of deliverability, CAN-SPAM, GDPR, and CASL compliance.
MarTech Versatility: Familiarity with GTM automation tools like Clay and multi-touch attribution platforms like Bizible.

Responsibilities

End-to-End Campaign Deployment: Own the "last mile" of execution for all demand generation programs. This includes building Marketo programs, configuring nurture flows, and managing the final deployment of emails and forms.
Campaign Configuration: Own the technical setup of Marketo programs for new campaigns. You will collaborate on campaign architecture, manage and maintain programs and campaign logic. Additionally, you will proactively monitor lead scoring and lifecycle triggers to ensure automation remains healthy and data flows correctly.
WordPress Landing Page Execution: Act as the technical resource for campaign web assets. Build and publish landing pages in WordPress, ensuring seamless form integration, followup workflows, and conversion optimization.
Salesforce Campaign Management: Manage the creation and alignment of Salesforce campaigns with Marketo programs. You will be responsible for mapping member statuses and verifying that lead data flows accurately into SFDC to ensure visibility and reporting integrity.
Campaign QA and Readiness: Act as the final builder and gatekeeper for all outgoing emails. Lead a rigorous QA process to ensure accuracy in audience segmentation, email rendering, link tracking, and email compliance.
GTM Automation Support: Support the Marketing Ops team as a technical resource, assisting with the execution of data enrichment workflows and automated GTM plays.

Benefits

100% Remote Company, within the USA
Comprehensive Medical, Dental, and Vision plans with a 100% employer-paid monthly premium option for employees & 50% employer-paid monthly premiums for dependents.
Health Savings Account with company contribution for eligible medical plans.
Flexible Vacation Plan
10 Paid Company Holidays
100% employer-paid Life, AD&D and Short- and Long-Term Disability Insurance
401k with Traditional and Roth options, including employer match.
Company Equity
Paid Parental and Pregnancy Recovery Leave
Company and team off-sites and virtual events throughout the year
Home office stipend