Senior Marketing Operations Specialist

Givebutter

6d•Remote

About The Position

Givebutter is seeking a Marketing Operations Specialist to support the effectiveness and scalability of our go-to-market efforts as the business continues to grow. We’re looking for a detail-oriented, process-minded professional who is excited to improve go-to-market workflows, lead generation and enrichment, and help ensure our systems run smoothly to support pipeline and revenue goals. In this role, you’ll support the day-to-day operations of our marketing systems and processes, helping document and optimize workflows such as lead generation and enrichment in Clay, routing, and lifecycle management across inbound and outbound sales motions. You’ll play a key role in maintaining clean, reliable data in HubSpot, supporting lead scoring and qualification processes, monitoring system performance, and identifying friction points that impact marketing and sales alignment. You’ll work cross-functionally with peers in Marketing, Sales, and RevOps to ensure leads are captured, enriched, and routed accurately, and that processes are followed consistently. This role will also contribute to reporting and analytics by helping maintain dashboards, running regular data quality checks, and surfacing basic trends and KPI movements related to lead flow, conversion, and pipeline creation. The ideal candidate has hands-on experience working in HubSpot or similar marketing automation and CRM tools, a strong attention to detail, and a desire to learn best practices in marketing operations and revenue operations. You should be comfortable pushing the status quo where needed to drive continuous improvement across inbound and outbound motions, documenting processes, troubleshooting recurring issues related to lead flow or system behavior. Key responsibilities include powering go-to-market execution by supporting lead generation and enrichment, maintaining reliable CRM data, enabling smooth inbound and outbound sales motions, and surfacing insights that drive continuous improvement. We want to hear from people who… Have experience working in marketing and marketing support roles - you have experience working on a marketing team and have transitioned to operations or supported operational success, or you have been in a marketing support role for some time. Understand lead enrichment and go-to-market strategy - you’ve built or helped to build a scalable lead generation logic and supplemented a sales motion with insightful data. Take a data-driven approach to decision-making - you rely on facts and analysis to guide strategies and optimize processes. See an issue and solve it - you are someone who takes initiative and proactively solves problems.

Requirements

2+ years of experience marketing, marketing operations, data analysis, or a similar role within a high-growth SaaS environment.
2+ year(s) experience with Lead Generation Software, preferably Clay
2+ year(s) experience with Hubspot Marketing Hub
Expertise in building, optimizing, and documenting go to market automations and tools.
Highly proficient in G-Suite or Microsoft Suite.
High level of detail orientation and experience managing/prioritizing competing demands

Nice To Haves

Experience in the nonprofit space is a bonus, but not required

Responsibilities

Own and maintain the architecture and documentation of GTM processes, including lead enrichment, routing, lifecycle stage management, ensuring they are clearly documented and followed consistently.
Support the GTM systems ecosystem (Lead Generation/Enrichment Software, CRM, sales engagement tools) by monitoring data quality, flagging system issues, and assisting with basic configuration and adoption efforts.
Collaborate with Marketing, Sales, Sales Operations and Revenue Operations peers to ensure systems and processes align with shared revenue and operational goals.
Own reporting and analytics related to GTM processes and systems by maintaining dashboards, running QA checks, and sharing accurate, actionable insights with stakeholders.
Contribute to continuous improvement initiatives by identifying efficiency gaps, recurring issues, and opportunities to improve user experience and data reliability.
Support tool evaluations and enhancements by gathering requirements, documenting feedback, and assisting with testing and rollout activities.

Benefits

Remote Work: Work remotely from one of our 10 hubs (Austin, Denver, Indianapolis, Los Angeles, San Francisco, New York, Salt Lake City, Minneapolis, Seattle, and Nashville).
Health Insurance: We offer Medical, Dental, and Vision insurance covered 100% for employees as well as HSA and FSA accounts.
Dependent Care Coverage: We offer coverage for dependents, with 50% of Medical, Dental, and Vision premiums covered for all eligible dependents.
Mental Health: Givebutter health insurance plans come with access to a TalkSpace membership.
401k: We offer a 3% 401k match for all eligible employee's.
Vacation and Holidays: Givebutter offers a Flexible PTO policy with uncapped vacation days and company-recognized holidays.
Wellness Week: Givebutter closes for one week each summer to prioritize rest and recharge for the entire team.
Parental Leave: We offer 12 weeks of paid leave for all parents and comprehensive leave planning management through Aidora.
Home Office Stipend: Upgrade your home office with company-sponsored expenses, including high-quality laptops, monitors, and modern technology.
Charitable Giving: Employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter.
Professional Development: We offer learning and development reimbursement opportunities.
Love What You Do: We are a mission-driven company serving the charitable sector. Feel good about the work you're doing and the company you work for.