Senior Marketing & Operations Representative

Caterpillar Inc.•Peoria, IL

1d•Onsite

About The Position

As a Senior Marketing & Sales Operations Representative for Cat Rental & Used, you will play a critical and exciting role at the intersection of strategy, dealer enablement, and commercial execution. This role serves as the Cat Rental & Used subject-matter expert for Used Operations, translating 2030 Used Strategy into action & enabling dealers and field teams to grow their profitable Used equipment business. You will lead and influence high-impact Used initiatives across the Cat Certified Used (CCU) program, training, compliance, performance insights, and dealer communications—turning data, standards, and insights into clear direction and measurable results. This is a key role that partners closely with field teams, dealers, and internal stakeholders to shape how Used operations are executed across the network. The role is impactful through dealer & field enablement by simplifying CCU requirements and strengthening execution, translating Used strategy into practical tools and insights, owning CCU performance reviews, leading training programs for dealer capability building, and acting as a trusted cross-functional partner.

Requirements

Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions (Customer Focus)
Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment (Decision Making and Critical Thinking)
Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors (Effective Communications)
Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations (Problem Solving)
Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs (Value Selling)

Nice To Haves

A college or university degree in business, marketing, engineering, or related discipline
Heavy Equipment or Auction Industry experience
Strong background in strategy-to-execution leadership including governance, prioritization, and outcome tracking
Proven ability to influence and align senior stakeholders without direct authority
Strong attention to detail & ability to analyze, influence, and deliver impactful messaging
Knowledge or experience with CCU, CVA, and EPP, or similar programs
Experience working with global teams and within a matrixed organization

Responsibilities

Serve as the Cat Rental & Used expert for Cat Certified Used (CCU) program
Coordinate CCU, CVA (Customer Value Agreements), and Extended Protection Plan (EPP) initiatives across dealers and field teams
Lead CCU performance reviews, identifying trends, risks, and opportunities
Prepare insights and discussion points for leadership and stakeholder reviews
Partner with internal teams to ensure performance metrics are understood and actionable
Lead or contribute to Used and CCU training programs for dealers and internal teams
Ensure training materials align with business priorities and dealer needs
Own and produce the monthly Used Equipment market intelligence report, delivering clear, actionable insights and updates
Communicate changes, expectations, and dealer practices related to Used operations and CCU