Senior Marketing Operations Manager

Service Management Group (SMG)•Kansas City, MO

12d•Remote

About The Position

SMG is seeking a Senior Marketing Operations Manager to own and elevate our marketing technology ecosystem, with a heavy focus on HubSpot architecture, analytics, governance, and cross-functional alignment. In this role, you will design the systems, processes, and insights that power our demand engine—enabling Marketing, Sales, and Customer teams to move faster, make smarter decisions, and operate with precision. About SMG SMG is a leading unified experience management (UXM) provider, primarily serving restaurants, retailers, and other multi-location consumer businesses by changing how brands act on customer + brand + employee insights. With a rich 35-year history, SMG is uniquely pairing an enterprise software platform with professional services to help brands generate new revenue, grow existing revenue, reduce detractors, and drive operational efficiencies. And with our 2024 acquisition of Bulbshare, we also help the world’s leading organizations grow through real-time customer collaboration by building mobile-first customer communities in over 30 markets worldwide enabling clients to collaborate with consumers quickly and effectively with insights, ideation, and advocacy. We offer our talent – Work hard, have fun environment – We work hard to deliver a fulfilling, exciting workplace environment for each SMG employee. Our teams are composed of smart, talented, curious people who love a good challenge. Value-driven culture where we connect, collaborate & co-create. Remote-first company (fully remote). Unlimited PTO. Tech provided. Diverse, experienced, friendly team which will welcome you, support you and challenge you. We are proud to be an equal opportunity employer. We celebrate diversity and create an inclusive work environment in which all our colleagues experience belonging, have their unique needs respected and met, have equal access to opportunities and resources, and feel fully engaged to contribute to the company’s success.

Requirements

Bachelor’s degree or equivalent work experience required.
5–7 years of B2B SaaS marketing operations or revenue operations experience.
Deep HubSpot expertise—advanced proficiency with workflows, lists, properties, reporting, custom objects, sequences, and campaign tools.
Proven success designing and scaling demand generation systems that drive measurable pipeline and revenue impact.
Comfortable with light technical work: REST APIs, webhooks, Zapier/Make, HTML/CSS for emails/landing pages, and basic regex.
Strong analytical skills with mastery in Excel/Google Sheets; experience with Looker Studio, Tableau, or similar tools (SQL is a plus).
Familiarity with ABM platforms (N.Rich, Outreach, RollWorks, etc.) and intent data.
Detail-oriented, process-driven, and committed to data accuracy.

Responsibilities

HubSpot Ownership & Systems Architecture
Own and administer the full HubSpot suite (Marketing, Sales, Service, CMS, and Operations Hub) including architecture, automation, reporting, data quality, and platform optimization.
Design and maintain scalable workflows, lifecycle stages, lead scoring models, nurture programs, and global campaign tracking frameworks.
Build and evolve multi-touch attribution reporting and dashboards spanning HubSpot, Pendo, and Salesforce.
Demand Generation & Analytics
Define, track, and report on marketing KPIs and revenue-impact metrics (MQLs, SQLs, funnel conversion rates, pipeline velocity, CAC, LTV:CAC, ROAS, etc.).
Translate data into actionable insights that shape campaign strategy, budget allocation, and channel performance optimization.
Cross-Functional Alignment
Partner closely with Demand Gen, Content, Product Marketing, and Sales to plan and execute integrated campaigns across paid, organic, email, events, and partnerships.
Ensure tight alignment with Sales Ops to maintain clean handoffs, harmonized lifecycle definitions, and a unified revenue funnel.
Tech Stack & Data Governance
Lead data governance, including enrichment, deduplication, segmentation, and compliance with GDPR, CCPA, and CAN-SPAM.
Conduct recurring system and database audits to proactively identify improvements and ensure platform health.
Enablement & Documentation
Create documentation, templates, and scalable processes that enable the team to move quickly without sacrificing accuracy.
Stay ahead of HubSpot releases and industry best practices, proactively recommending improvements.