Senior Marketing Operations Manager – CMX

CVS Health•Boston, MA

18d•Hybrid

About The Position

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment. CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. Position Summary Within our fast-growing retail media network, CVS Media Exchange (CMX), we are seeking an experienced Senior Marketing Operations Manager. This leader is responsible building and sustaining enhanced capabilities that support efficient management and execution of the CMX Marketing portfolio. CMX Marketing Operations drives operational efficiency and excellence in execution by building, using, and monitoring processes, technology, and tools that optimize the way the CMX Marketing organization works. This role will be a part of the CMX Marketing Team reporting to the Lead Director, Marketing Operations. The Sr. Manager is an individual contributor that will be responsible for orchestration and project management across several cross-functional teams, allowing for the development and execution of comprehensive marketing and sales enablement strategies that work backwards from the needs of our clients and drive awareness and adoption of our advertising products and solutions. CMX is a highly visible and anticipated initiative for CVS with aggressive growth goals over the next 3-5 years. CMX is seeking a highly motivated individual with strong digital and technology experience to help efficiently drive this growth engine. This person will be experienced at managing and delivering marketing projects, on time and on strategy, from kick-off to completion and launch. This role sits in the center of a cross functional Marketing and Creative team that consistently partners together to exceed expectations. Additionally, this role will manage multiple concurrent projects and diverse stakeholder groups to meet CMX strategic media network goals. This team member will have a keen focus and passion for transforming marketing operations through digital solutions and creating seamless workflows across teams. They will excel at driving WorkFront adoption while maintaining a perfect balance between strategic thinking and tactical execution for each project. The Sr. Manger will meticulously organize and keep projects moving forward from the front lines, updating key partners and leadership about progress, and overcoming all the inevitable hurdles along the way. Ultimately responsible for productivity and efficiency goals, driving scalable improvements across the campaign and project lifecycle, and developing new solutions for key operational programs like AI integration.

Requirements

5+ years of marketing ops experience with a strong foundation of business, retailer, advertiser (B2B) and consumer (B2C) understanding.
5+ years of marketing ops experience with omni-channel media solutions
5+ years of hands-on experience with Adobe Workfront
3+ years cross-functional leadership experience.
3+ years of retail marketing, retail media, or retail agency ops/strategy experience.

Nice To Haves

Highly skilled at time-management, is detail oriented and has high standards for project delivery
Process orientated, highly organized, excels at multitasking, strong documentation, coordination and project management skills
Proven track record of the ability to work collaboratively with internal and external business partners in delivery ROI positive results.
Intellectual curiosity and rigorous marketing operations experience and a strong familiarity with the digital environment
Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment.
Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.
Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
Experience with relevant marketing technology and channels, including Workfront, Marketo, and SharePoint

Responsibilities

Designing and implementing scalable workflows within Workfront, creating standardized processes for cross-functional collaboration, and partnering with CMX L&D to develop comprehensive training programs to support user onboarding and education.
Establishing performance metrics, building reporting frameworks, and using data-driven insights to continuously improve operational efficiency and speed to market.
Manage multiple concurrent marketing and creative projects, creating project plans and timelines that deliver work on time, on strategy, and on budget
Evaluate new requests, identify resources needed, assign individual responsibilities, and schedule action items managed within Workfront
Oversee and report out on all aspects of projects: scope, schedule, status, and communication to stakeholders' fullest satisfaction via weekly status meeting and notifications.
Be a point of escalation for all issues and changes to existing plans.
Keep track of lessons learned and share with all team members in after actions.
Drive processes, workflows, roles and responsibilities to align with business goals
Develop/maintain reports and dashboards within Workfront to align KPIs to inform decision making on portfolio status, capacity planning, areas of operational improvement
Manage Marketing Ops onboarding documentation and schedules for new team members, ensure all lives on-SharePoint for coordination of ongoing training and re-training efforts
Own cross-functional and team-wide collaboration model and RACI, ensuring ways of working are consistent, clear, and adhered to by the team

Benefits

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

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