Senior Marketing Manager

coty•New York, NY

12d•$130 - $145

About The Position

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind. In an effort to grow the business and the desirability of Burberry Makeup in the US market, we are looking for a Senior Marketing Manager to support the development and execution of U.S. Marketing strategy that delivers U.S. financial targets and aligns with the Global marketing strategy. Along with the Senior Marketing Director, the Senior Marketing Manager will be responsible for strategic brand planning and delivering the national marketing strategy and execution in Luxury Department Stores, and e-Commerce channels to drive brand awareness and SOM growth. The Senior Marketing Manager will lead the Burberry makeup portfolio and will lead the expansion of Burberry Makeup into the US market. The SMM will lead budgeting, forecasting, in-store and online merchandising, P&L tracking, pricing and promotional strategies relating to the brand in partnership with transversal teams (sales, merchandising, media, IM, finance, events, training, ecom, demand planning). The SMM will also support long-range planning for US market based on learning, insights, and a hunger for market-relevant innovation. The Senior Brand Manager will report into the Senior Marketing Director, in collaboration with the VP of Marketing. Key stakeholders include global marketing, transversal teams and the fashion house. The ideal candidate is a well-rounded color cosmetics marketing professional with strong analytical, leadership, solid communication skills and is attuned to consumer trends in beauty. The ideal candidate needs to be highly organized, detail-oriented, able to manage multiple projects at once, and passionate about the industry. Prior experience working for color cosmetics brands distributed in Luxury Department Stores is beneficial.

Requirements

Bachelor’s Degree in Marketing or a related field is required. MBA a plus.
7+ years of relevant work experience in marketing or product management; color cosmetics experience is required
Innovative team-oriented leader with proven success creating holistic, integrated brand strategies in a constantly evolving environment with rapidly changing priorities.
Strong cross-functional leadership and organizational skills with proven experience in a matrixed, global organization
Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
Digitally savvy, with marketing knowledge across media – digital, social, influencer, print, OOH
Must be a self-starter, professionally mature, accountable, flexible, resourceful, organized and highly detail-oriented with accurate work output
Must have excellent verbal and written communication skills and excellent Microsoft skills (Word, PowerPoint, Excel)

Nice To Haves

Experience with US luxury department channels (Bloomingdales, Nordstrom and Macy’s)
Experience working with a license-brand
Passion for the beauty industry and Burberry brand

Responsibilities

Developing and executing brand strategy to reach Sales, Productivity and Financial targets for the luxury makeup brand cluster
Flawless launch of newness including 360 campaigns with above the line and below the line support
Lead Performance analysis and program deep dives
Visual Merchandising: Lead the creative briefing process and partner with Visual Merchandising on all seasonal updates and in-store executions.
Media: support the media planning process for the brand. Ensure alignment and influence strategic direction and recommendations.
Influencer Marketing: Collaborate with the IM team, to ensure a cohesive communication program for the portfolio
Events: Partner with the Event Planning team on account specific events
Support forecasting process. Work with the forecasting team for all innovation and support the phasing of saleable and promotional items.
Help manage brand profitability through SKUs management, cost of goods optimizations, mix and budget optimization.
Create retailer’s strategies & presentations and present to retailer partners to obtain their buy-in as needed.
Promotional support: Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
Create a strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies.
3 Year Planning: Strategically plan the coming years based on learnings, insights and a hunger for innovation
Identify new product concepts based on market trends, consumer trends, consumer insights, category dynamics and competitive activity.
Lead, coach and inspire one direct report