Senior Marketing Manager

Schurz Communications•Hagerstown, MD

48d•$95,000 - $120,000•Hybrid

About The Position

At Antietam Broadband, we have the job for you! We have an immediate opening for a Senior Marketing Manager . This position will execute comprehensive marketing strategies spanning both B2C and B2B segments for residential broadband, fiber, mobile and streaming-services portfolios at Antietam Broadband. Reporting directly to the Schurz Broadband Group CMO, their focus will singularly be on driving results at Antietam Broadband and the Flight Fiber brand, while supporting the Schurz Broadband Group where needed. This is a hands-on marketing leadership role —campaign execution, budget management, field/market activation, traditional and digital media, product positioning, partner/channel marketing, and customer lifecycle to drive acquisition, retention and revenue objectives. We are looking for motivated individuals who can deliver an exceptional “Antietam Broadband customer experience” that is second to none. Opportunities for advancement, a robust benefits package, and a friendly atmosphere await. Apply today to join the Antietam Broadband team!

Requirements

5+ years B2C + B2B marketing experience with an Internet Provider or Mobile Provider.
Experience with managing multimillion dollar budgets, KPIs and P&L discipline.
A strong sales focus to support driving results interdepartmentally
Experience in both traditional and digital media and campaign execution.
Strong project management, multi-tasking and leadership skills.
Analytical mindset with ability to interpret data and optimize performance.
College degree required
Hybrid work environment structure with highest considerations going to those candidates within the Maryland, DC, Virginia, West Virginia and Pennsylvania footprint within 2 hours of Hagerstown, Maryland.

Responsibilities

Develop and implement go-to-market strategies for broadband/internet, WiFi, mobile, and bundles in consumer and business segments.
Architect acquisition, retention, product and revenue generating marketing campaigns in both the B2C and B2B segments that garner effective results.
Own multi-channel campaigns across traditional (TV, print, OOH) and digital (social, SEM, SEO, email, display).
Translate product features into clear value propositions for multiple customer segments.
Manage the marketing budget, monitor ROI and adjust spending to maximize growth.
Lead field marketing activation programs and market launches.
Build customer segmentation and lifecycle marketing programs.
Collaborate interdepartmentally to enhance the local sales culture and drive results
Drive positive brand recognition to increase customer satisfaction scores.
Analyze KPIs (CAC/CPGA, ARPU uplift, churn, market share).
Manage vendors, agencies, and cross-functional partnerships.