Senior Marketing Manager

JLL•Tysons, VA

3h•Onsite

About The Position

JLL empowers you to shape a brighter way . Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. Senior, Retail Marketing Manager The Marketing Manager is responsible for leading the campus's marketing plan in support of the property's strategic goals. The Marketing Manager will ensure JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction. This role also oversees the marketing & engagement management for a luxury mixed-use property (Retail, Office, Multifamily) and leads and executes engagement programming and activities for tenants, local community, and office tenants at the property. Additionally, this position supervises and manages a Marketing Manager who handles community engagement and event space management responsibilities.

Requirements

Proven track record in developing and implementing successful marketing campaigns and initiatives
Strong leadership skills to effectively manage a marketing team
Ability to think strategically and analytically, with a deep understanding of market trends and customer insights
Proficient in digital marketing strategies and tactics, including social media, content marketing, and SEO
Experience in brand management and building brand awareness
Proficient in market research and analysis to identify target markets and customer segments
Knowledge of marketing automation tools and CRM systems
Strong project management skills to oversee multiple marketing initiatives simultaneously
Ability to collaborate effectively across departments and work with cross-functional teams
Results-oriented mindset with a focus on achieving measurable goals and driving ROI from marketing efforts
Strategic understanding of campus scheduling systems and operational management platforms
Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint
Ability to learn employer specific web-based software systems
Knowledge of marketing fundamentals and market research
Excellent interpersonal communication skills (verbal and written)
Special event coordination and management experience
Ability to multi-task
Sales/negotiation skills a plus
Experience in managing budgets and reviewing financial reports
Flexibility to work varied schedules including weekends and evenings
Strong team player
Bachelor's degree in marketing or related field
Years of relevant experience – Minimum of 7-10 years of experience in marketing, with a focus on strategic planning and execution

Nice To Haves

Experience within the hospitality industry preferred, but not required

Responsibilities

Marketing Strategy Development & Management
Development of the annual marketing plan for the property based upon the campus's strategic goals
Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
Other responsibilities include analysis of campus sales and statistical data, financial reporting, on-property events and activations, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties
Oversee and provide strategic direction for logistics, planning, and rentals of campus event spaces including establishing policies for client tours, scheduling protocols, invoicing procedures, and ensuring quality standards for space preparation
Develop and manage partnerships with Capital One Marketing/Community Affairs for pop-ups and programming inside Capital One corporate buildings, creating strategic alignment with property marketing goals
Marketing Strategy Implementation
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate and deliver it through an annual calendar of events and communications
Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers"
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs applicable for the campus
Effectively manage campus promotion schedule by integrating into the campus's digital media programs (social media, mobile, web), as applicable, including management of a digital media agency as assigned
Effectively utilize market and consumer research to develop the campus’ marketing plan and support the leasing efforts
Partner with the leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media
Partner with specialty leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL
Develop an ongoing public relations action plan as needed; send out press releases; track publicity
Follow corporate policies and procedures for all programs and events
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager
Manage and schedule building amenities (i.e., conference spaces, fitness facility, tenant lounges, etc.) during event planning and implementation
Curate unique and worthwhile activations in public and private event space in conjunction with onsite retailers
Create property programming with the goal of creating a property-wide sense of inclusion and community
Acts as a building ambassador, including maintaining a welcoming presence in public spaces when requested and during events
Promote and engage tenants to participate in building programming
Negotiate and execute contracts with vendors for best price, product, and service
Lead collaboration initiatives with campus partners including Capital One Hall, Watermark Hotel, The Perch, and other property venues on cross-promotional opportunities
Provide strategic oversight and coordination with campus operations for seasonal events, college tournaments, charity events, and special events to maximize revenue and community engagement
Develop and implement comprehensive outreach strategies, communication plans, and sponsorship programs across campus venues
Provide Superior Client Service
Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed
Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts
Leadership, Motivation and Development
Serve on JLL marketing taskforce as assigned by Regional Marketing Manager
Provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities
Schedule and manage day-to-day operations of the Customer Service Campus (where applicable)
Supervise and manage Marketing Manager responsible for community engagement and event space management
Provide oversight of campus operations support activities including seasonal events and special programming
Ensure proper execution of social media management across all campus platforms
Oversee newsletter production and cross-promotional activities with campus partners