Senior Marketing Manager

The Loren at Lady Bird Lake•Austin, TX

23d

About The Position

At the cornerstone of Ladybird Lake and the Austin Skyline, the internationally recognized best in class Luxury Hotel Group, The Loren Hotel will bring a level of understated luxury and sophistication to Austin. With its unparalleled views of Lady Bird Lake and the Austin skyline, The Loren invites discerning residents and guests to experience the ultimate in understated luxury and curated Austin culture. Our modern hotel rooms, impeccable service, and exclusive amenities offer the perfect complement to our indoor-outdoor environment, uniquely set within Austin’s most beloved green space. We are Uncompromising by Nature We are here for those who question the ordinary. Who shun the mundane, the dull and the blunt. The risk-takers, the tree-shakers, the trail-makers. Those who believe in more, in further, and better. Who won’t settle for second, or for “good enough?” or “nearly there?” Who will get to their feet and not be shaken by doubters. Not afraid to be one of the curious minds. Who will talk of the world with elegance and charm. Knowing of its beauty, its delicate place. Yet embrace those things that bring us on. Art, food, wine, and song. Find us, united by a love for life. Its zest, its zing… its unpredictable turns. Join our commitment, our passion, and flair. Free spirits with soul. The Senior Marketing Manager is responsible for developing and executing strategic marketing initiatives that elevate brand positioning, drive demand, and support revenue growth across all hotel outlets. This role leads integrated marketing efforts—including brand management, digital marketing, public relations, partnerships, and campaign execution—while ensuring alignment with the hotel’s luxury standards and overall business objectives. Working closely with the Director of Sales & Marketing and cross-functional leaders, the Senior Marketing Manager translates market insights and guest data into compelling storytelling and high-impact programs that enhance visibility, engagement, and guest loyalty in competitive luxury markets.

Requirements

Bachelor’s degree in Marketing, Communications, Hospitality, Public Relations, or a related field; or equivalent education/experience.
Minimum 5 years in marketing position with at least 2 years in a hotel marketing, strongly preferred.
Strong knowledge of SEO, paid media, social media marketing, email marketing and content creation.
Strong interpersonal, verbal and written communication skills.
Excellent attention to detail.
Ability to analyze campaign performance data and make data-driven decisions.
Skilled in managing multiple projects and stakeholders simultaneously.
Excellent communication and literary skills to work with various internal teams, management and potentially external clients.
Ability to create and edit along brand standards literary content, promotional newsletters, and direct marketing messages as needed.
Previous experience with hotel-specific systems like CRMS’s and reservations platforms.
Ability to multi-task and handle multiple projects and assignments simultaneously.
Ability to be accountable, reliable and meet deadlines.
Maintain The Loren Hotel Austin standards of conduct and appearance.
Manage and oversee third party contractors as needed.
Excellent hearing necessary for verbal interaction with guests and associates.
Excellent vision necessary to view set-ups.
Excellent speech communication skills required for verbal interaction with guests and associates.
Excellent literacy necessary to read and post data content of marketing communications.

Nice To Haves

Previous hotel management experience, preferred.
Previous work experience with graphic design, photography, video creating and editing, print and collateral.
Previous experience using Adobe Illustrator, InDesign, Photoshop, and Canva, preferred.
Familiarity with Austin’s hospitality and events scene, preferred.

Responsibilities

Develop and implement a content strategy, including managing social media channels, creating advertising campaigns, and producing content for print, including all hotel collateral, email, and other digital platforms.
Create and manage digital marketing campaigns that align with business objectives, which can include everything from building brand awareness to driving direct bookings and ensure profitability and effectiveness.
Oversee and execute paid digital advertising campaigns, search engine optimization (SEO/SEM), and email marketing initiatives.
Monitor, analyze, and report daily, weekly, monthly on key digital marketing metrics and ROI to assess performance and identify trends and file and organize data.
Manage and grow social media communities through strategic engagement with followers and potential guests.
Work with other departments, such as sales and revenue management, to set digital sales goals and ensure a cohesive marketing strategy.
Maintain and lead weekly meetings on Austin property offers, packages, and activations.
Ensure all marketing efforts align with internal execution plans.
Oversee the marketing of room and F&B packages, activations, and events.
Coordinate event graphics, website updates, in-room TV promotions, and press releases.
Develop and distribute newsletters and promotional e-blasts through Revinate.
Provide performance reporting for email campaigns.
Manage website updates, including event listings, press articles, restaurant menus, and promotional content.
Plan and execute large-scale events, Paggi House exhibition openings and activations.
Hire and coordinate vendors (photographers, rentals, florals, AV, etc.).
Collaborate with Catering Sales and Banquets teams for seamless event execution.
Manage private event guest lists, invitations, and marketing collateral.
All other duties as assigned, requested, or deemed necessary by leadership.

Benefits

Participation in 401(k) with company match of up to 4%
Medical with 0 deductible/0 co-pay options/Dental/Vision/FSA/STD/LTD/Life and AD&D/Hospital Indemnity
Paid PTO
Paid Holidays
Paid Maternity/Paternity Leave
Employee Assistance Program
Complimentary Employee Meal
Complimentary Bus Passes
50% off Dining in Nido
Recognition Programs, Incentives and Celebrations
Benefits available to Part time Associates