Senior Manager, Marketing

The EMMES Corporation•Rockville, MD

3h•Remote

About The Position

Senior Manager, Marketing US Remote/Rockville/Frederick Emmes Group: Building a better future for us all. Emmes Group is transforming the future of clinical research, bringing the promise of new medical discovery closer within reach for patients. Emmes Group was founded as Emmes more than 47 years ago, becoming one of the primary clinical research providers to the US government before expanding into public-private partnerships and commercial biopharma. Emmes has built industry leading capabilities in cell and gene therapy, vaccines and infectious diseases, ophthalmology, rare diseases, and neuroscience. We believe the work we do will have a direct impact on patients’ lives and act accordingly. We strive to build a collaborative culture at the intersection of being a performance and people driven company. We’re looking for talented professionals eager to help advance clinical research as we work to embed innovation into the fabric of our company. If you share our motivations and passion in research, come join us! Primary Purpose The Senior Manager, Marketing will lead marketing strategy and execution across Veridix, Emmes’ AI-driven clinical technology platform, and OptymEdge / Acuvera, Emmes’ therapeutic-area–focused front-end solutions, with an initial emphasis on ophthalmology. This role is responsible for building market awareness, driving qualified pipeline, and establishing Emmes’ technology and TA offerings as differentiated, scalable solutions within the CRO and life sciences technology markets. This individual will own integrated go-to-market initiatives that span intelligent document authoring, data management, biostatistics, EDC, trial orchestration, and TA-specific front-end workflows. The role requires translating complex, technical and clinical capabilities into clear, compelling value propositions tailored to pharmaceutical, biotech, and emerging biotech sponsors. The Senior Manager, Marketing will identify market trends, customer needs, and competitive dynamics across AI-enabled clinical operations and TA-led delivery models. Responsibilities include leading product and platform launches, defining positioning and messaging, developing thought leadership and educational content, and executing demand-generation programs aligned to revenue objectives. This role partners closely with Product, Sales, Customer Success, and Executive Leadership to support solution-led and account-based selling motions. Key responsibilities include sales enablement, campaign design and execution, lead qualification in collaboration with Business Development, and ongoing reporting on campaign performance, pipeline contribution, and market feedback to inform continuous optimization.

Requirements

Bachelor’s degree in Marketing, Public Relations or in a related field required
5-10+ years’ experience in a related marketing role, preferably within a global health, clinical research, biotechnology, or life sciences environment preferred
3+ years working within Clinical Research
Advanced proficiency in Microsoft Office Suite including Word, Excel, PowerPoint, Outlook, SharePoint
Deep understanding of marketing automation software such as Hubspot, or Marketo.
Excellent written and verbal communication skills
Knowledge and understanding of scientific and research terminology in written communication materials desired
Ability to manage multiple projects at once with strong analytical, organizational, and creative thinking skills
Understanding and familiarity with industry related conferences and workshops
Strong knowledge of social media channels and technology.

Responsibilities

Identify communication needs and opportunities, and create strategies to fulfill these and reflect the company position.
Create specific marketing plan for Veridix platform components
Work alongside Communications Specialist and Digital Marketing Specialist to implement campaigns and achieve key objectives and KPI’s.
Ensure timely reporting on success of activities, feeding insights and recommendations into future planning.
Manage marketing resources, including selection and development, whilst balancing the utilization of in-house and external resources.
Inform marketing objectives and develop campaign and content plans to deliver these and strengthen customer centricity through different marketing channels.
Manage tradeshow objectives
Assist with corporate presentations and marketing material while ensuring they meet the Emmes brand identity strategy
Write content for both print and web as needed
Support the planning and implementation of the marketing and communications strategies
Support the evaluation, implementation, and continuous improvement of marketing processes to drive effectiveness and efficiency.