Senior Marketing Manager - Badger Technologies
About The Position
At Jabil we strive to make ANYTHING POSSIBLE and EVERYTHING BETTER. We are proud to be a trusted partner for the world's top brands, offering comprehensive engineering, manufacturing, and supply chain solutions. With over 50 years of experience across industries and a vast network of over 100 sites worldwide, Jabil combines global reach with local expertise to deliver both scalable and customized solutions. Our commitment extends beyond business success as we strive to build sustainable processes that minimize environmental impact and foster vibrant and diverse communities around the globe. Senior Marketing Manager – Badger Technologies Location: Lexington, KY or Remote (U.S.) Segment: Autonomous Retail & Robotics Solutions Badger Technologies is seeking a strategic, innovative, and highly driven Senior Marketing Manager to lead the company’s global marketing vision across autonomous robotics, retail automation, data analytics, and enterprise technology solutions. In this leadership role, you will shape and execute integrated marketing strategies that expand market presence, accelerate demand, and strengthen our position as an industry pioneer in retail automation and robotics. Working closely with executives and cross‑functional leaders—including Sales, Product Management, Engineering, and Corporate Communications—you will own brand strategy, digital marketing, content development, and customer‑facing engagement programs that highlight the value and performance of Badger Technologies’ autonomous solutions.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field (MBA strongly preferred).
- 8–10+ years of progressive B2B marketing experience required, robotics, automation, retail technology, SaaS, or advanced manufacturing preferred.
- Demonstrated success developing and executing integrated marketing strategies across digital, content, brand, and events.
- Strong ability to partner cross‑functionally and influence stakeholders at all levels.
- Exceptional storytelling, messaging, and communication skills, with the ability to simplify complex technical concepts.
- Proven analytical mindset—comfortable using data to shape decisions, forecast performance, and justify investments.
- Strong project management and organizational skills, with experience leading fast‑paced, multi‑workstream initiatives.
- Comfortable working in a global, rapidly evolving, and highly innovative environment.
Responsibilities
- Develop and lead the company’s marketing strategy, driving brand visibility, market expansion, and revenue growth across retail, robotics, and technology sectors.
- Define and articulate clear value propositions and messaging that differentiate Badger Technologies in competitive markets.
- Partner with Product, Sales, and Business Development to create integrated go‑to‑market strategies for new solutions, features, and global deployments.
- Oversee digital marketing initiatives, including website optimization, SEO/SEM, social media, digital advertising, email marketing, and performance analytics.
- Create high‑impact content—white papers, case studies, press materials, customer success stories, videos, and presentations—that reinforce Badger Technologies as a trusted leader in autonomous retail robotics.
- Ensure unified brand identity across all channels, campaigns, and corporate communications.
- Lead the planning and execution of trade shows, customer events, and industry conferences, maximizing thought leadership exposure and lead generation.
- Analyze campaign and channel performance, providing data‑backed recommendations for continuous optimization.
- Manage external agencies and strategic partners to enhance creative, digital, and media execution.
- Support internal communications and employee engagement initiatives aligned with organizational goals and cultural development.
Benefits
- Competitive Base Salary
- Annual Bonus
- Medical, Dental, Prescription Drug, and Vision Insurance with HRA and HSA options
- 401K Match
- Employee Stock Purchase Plan
- Paid Time Off
- Tuition Reimbursement
- Life, AD&D, and Disability Insurance
- Commuter Benefits
- Employee Assistance Program
- Pet Insurance
- Adoption Assistance
- Annual Merit Increases
- Community Volunteer Opportunities
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
