Senior Marketing Manager, The Royal Poinciana Plaza

WS Development•Palm Beach, FL

About The Position

WS Development is looking for a Senior Marketing Manager at The Royal Poinciana Plaza. The Senior Marketing Manager will work closely with the General Manager (GM) and will be expected to be a leader in developing innovative and impactful marketing strategies for our brand. The Senior Marketing Manager will be responsible for creating and managing brand strategy, implementing marketing omni-channel campaigns, advertising, events and managing social media. This position will have the opportunity to utilize passion and creativity while working hand-in hand with best-in-class retailers.

Requirements

Passionate about retail & events: Displays a passion and enthusiasm for community outreach, communication, retail and event production
Self-starter: Actively seeks prospective opportunities for collaboration with the community and surrounding neighborhoods
Collaborator: Establishes strong working relationships with cross-functional partners like Corporate Marketing, Ancillary Income, Leasing teams, Development, operations as well as other field team members
Relationship builder: Maintains strong relationships with media, agencies, customers, influencers, community leaders, business contacts, tenants, retailers and partners (i.e. local artists, charities, etc.) to build partnerships and engagement with key organizations on behalf of the property.
People person: Develops and enhances an excellent rapport with tenants through frequent in-person contact; includes responding to corporate requests and property marketing activities/events support
Multi-tasker: has the ability to work on multiple projects that are in different phases of development
BS in Marketing/Business Administration or similar field with 5-7 years of experience marketing, event planning, social media planning, public relations, marketing, and media relations.
Excellent oral, written, organizational, interpersonal skills
Proficiency in Microsoft Office and social media channels (Instagram, Facebook)
Proficiency in marketing-based tools (i.e. Iconosquare, Canva, Constant contact, Sweet IQ, Wordpress)

Nice To Haves

Retail experience is preferred, not required.
Basic knowledge of Adobe Suite products, including Photoshop, Illustrator and InDesign is a plus but not required.

Responsibilities

Creates, develops and implements an annual marketing plan. The plan should maximize the marketing budget to drive traffic to the property and its tenants while staying true to the brand identity.
Frequently reviews and understands center sales and traffic trends and implements reporting strategy
Creates, plans and orchestrates multiple events per month from conception, to contract negotiation through execution
Oversees public relations for the property ; is responsible for composing engaging press releases, distributing necessary press materials to the media, and tracks the publicity value of all media coverage with a sense of urgency
Maintains and manages website presence, email list and social channels with focus on Instagram and Facebook; while constantly assessing the shifting social / media landscape and experimenting with emerging channels as deemed relevant.
Informs retail partners of marketing activities and supports requests for on/off-site programming/activation where relevant
Executes paid media program inclusive of digital, OOH and print channels as well as sponsorship efforts, as needed
Responsible for managing the local production and use of on/off site collateral material and distribution
Partners with the GM to identify/create revenue generating opportunities to achieve the financial goals of the property; including but not limited to pop-ups, sponsorships and brand partnerships
Prepares, reviews and understands marketing budget, financial and various related reports
Participates in Management on Duty rotation, tenant manager meetings, staff meetings and other relevant management meetings, as necessary