Senior Marketing Manager

Trusting Social & Kompato AI•Dallas, TX

20d

About The Position

We’re looking for a Senior Marketing Manager who thrives on execution. Someone who is energized by building campaigns, shipping content, running events, orchestrating GTM workflows, and creating clarity out of chaos. This is one of the highest-impact roles in our GTM org. You’ll spend 70–80% of your time doing the work — not delegating it. Your days might look like: Running logistics for a major industry event Shipping a multi-channel demand-gen campaign Building a new one-pager or case study Refining messaging with Sales and Product Using AI to accelerate research, content, or planning Benchmarking competitors and sharpening positioning If you love moving fast, producing high-quality output, and turning strategy into pipeline — this role is built for you. Why This Role Matters Kompato AI is at an inflection point. We have a proven product, growing demand, and a clear market pull — and now we need a marketing operator who can scale our GTM velocity with speed, discipline, and creativity. This role is a force multiplier for the entire company. Your execution will directly influence pipeline, revenue, brand perception, and how prospects experience Kompato AI. You will be instrumental in building: Our GTM engine Our playbooks Our collateral Our demand-gen programs Our event presence Our AI-powered marketing workflows This is an opportunity to own a critical function at a pivotal stage of growth. About Kompato AI Kompato AI is transforming the debt collection industry with conversational AI that blends human empathy with machine efficiency. We help agencies, lenders, and financial institutions modernize their inbound, outbound, and digital self-service operations — all while improving compliance, customer experience, and recovery rates. We’re building the operating backbone for the future of collections. We move fast. We operate with clarity and ownership. We take big swings. If you thrive in an environment where AI is woven into everyday workflows — not a buzzword — you’ll feel at home here.

Requirements

6–10 years in B2B marketing (SaaS/fintech/regulated industries preferred)
Proven success in demand gen, campaigns, events, and content
Portfolio of assets you personally built
Ability to run events and field marketing programs
Experience with HubSpot, Salesforce, LinkedIn Ads
Ability to manage freelancers and agencies

Nice To Haves

experience building early-stage GTM systems

Responsibilities

Go-To-Market & Strategy Alignment Refine ICPs, value props, and messaging with leadership
Translate strategy into clear campaigns, deliverables, and timelines
Challenge assumptions with insight and data
Keep positioning sharp and competitive
Execution & Campaign Ownership (70–80%) Build and run multi-channel demand-gen campaigns
Produce collateral: one-pagers, decks, case studies, FAQs, blog posts
Manage website updates and messaging refreshes
Own event planning, vendors, logistics, and on-site execution
Manage freelancers and agencies
Cross-Functional Leadership Partner with Sales to create sales-ready leads
Build battlecards, decks, objection handling, case studies
Collaborate with Product and Ops to maintain accurate, compliant messaging
Keep stakeholders aligned through strong project management
Analytics & Iteration Track pipeline contribution and campaign/event ROI
Gather customer and sales feedback
Test, learn, and continuously improve
Benchmark competitors and adjust positioning
AI-First Mindset Use AI for research, drafting, planning, and design iteration
Build reusable playbooks using AI-assisted workflows
Help the team adopt AI effectively