Senior Marketing Manager

Betterment • New York City, NY

34d • $135,000 - $155,000 • Hybrid

About The Position

Betterment is seeking an experienced B2B marketer to lead the demand- and pipeline-generation marketing efforts that support our 401(k) sales organization. Reporting into the VP of Growth Marketing, the Senior Marketing Manager will both lead and execute on growth strategies for Betterment’s 401(k) line of business, Betterment at Work. As a full-stack, hands-on B2B marketer with experience growing disruptive, tech-forward SaaS solutions, you thrive on broad responsibility, driving strategy, executing tactics, and partnering with your stellar sales leader counterparts. Most importantly, you’re excited for an opportunity to accelerate your personal and professional development leading a fast-moving team of focused, analytical, and driven people. This role is based out of our NYC office.

Requirements

• 6+ years experience in B2B marketing, including MQL and SQL practices
• 6+ years experience with marketing automation and CRM for lead generation and nurture (Hubspot and Salesforce expertise a huge plus!)
• 3+ years experience managing direct reports
• Highly experienced with digital advertising, email marketing, and event sponsorship tactics
• Experience managing a P&L: budget planning, performance reporting, etc

Nice To Haves

• Experience working with 401(k), financial services technology, or other regulated industries a plus

Responsibilities

• Manage a team of three growth marketers working across channels to deliver sales pipeline
• Develop and implement marketing strategies through lead generation, qualification, and nurture campaigns across multiple audience targets and lifecycle stages
• Plan, orchestrate, and optimize marketing automation efforts across digital marketing, paid social, content, and email channels
• Analyze and assess efficacy/ROI of media spend and resourcing
• Collaborate cross-functionally and resourcefully to get things done across sales, sales development, enablement, event production, product, and product marketing

Benefits

• competitive equity package
• health, dental and vision benefits
• life and AD&D
• short-term and long-term disability insurance
• EAP
• commuter and parking benefits FSA/HSA
• 401(k) with employer match
• flexible PTO policy
• company incentive bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees