Senior Marketing Manager, US Wholesale

Levi Strauss•San Francisco, CA

5d•Hybrid

About The Position

The Senior Marketing Manager, US Wholesale reports to the Brand Director, Signature, leading brand's strategy executed across key national wholesale partners, including Walmart, Amazon, and other major accounts. This leader will drive integrated marketing strategy and execution for the Levi Strauss Signature brand. This role serves as the primary marketing partner to sales, merchandising, and creative teams, leading multi-million-dollar media investments and retailer-specific storytelling to drive brand awareness, conversion, growth, and brand loyalty.

Requirements

7–10+ years' experience in brand, retail, or wholesale marketing
Strong cross-functional leadership, global brand team, and stakeholder management skills
Strong management with media agencies and retail media networks
Leader of Integrated campaigns from strategy through execution
Exceptional stakeholder management, and storytelling skills
Leader of Go-To-Market calendars across complex organizations
Manager of multiple campaigns and timelines simultaneously

Responsibilities

Lead development and execution of account-specific integrated marketing campaigns supporting Levi Strauss Signature across major wholesale accounts, driving awareness and conversion
Deliver best-in class brand strategy into retailer-specific marketing plans across digital, social, PDP, in-store, and retail media channels
Pitch and test innovative, out-of-the-box marketing activations tailored to key wholesale accounts, designed to drive engagement and deliver against sales and business objectives, i.e. influencer campaigns
Own the creation, maintenance, and distribution of seasonal marketing calendars detailing tactical plans for cross‑functional teams and customer stakeholders
Manage and optimize a multi-million-dollar wholesale media budget across key retail partners
Track and report on performance, ROI, and optimization opportunities across campaigns
Lead budget planning, forecasting, and ongoing spend management as well as inputs into annual financial planning for the upcoming year
Manage and track all media budgets, including credit memo processing, invoice reconciliation, and coordination with finance
Embed marketing upstream within go-to-market planning to strengthen product storytelling and campaign narratives
Drive cross‑functional alignment by leading regular working sessions with Sales, Site Merchandising, Performance Marketing, Brand Environment, and Planning partners
Support sell-in moments and retailer presentations with marketing strategy and assets
Define KPIs and success metrics across campaigns and retail partners
Deliver post-campaign recaps and strategic recommendation