Senior Marketing Manager, Integrated Campaigns & Product Marketing

Gocious LLC•Irvine, CA

15d•$110,000 - $140,000•Hybrid

About The Position

In this role, you will define marketing strategy and set direction for how our product is understood in the market. You will own narrative, sequencing, and prioritization, while working with agencies as execution partners—not strategy owners. Your decisions will be grounded in buyer reality and sales insight, with a deliberate focus on targeted accounts, persona-specific motions, and depth of engagement over volume. You will design and orchestrate integrated campaigns that guide buyers through complex SaaS decisions, spending as much time deciding what not to do as what to execute in order to build real buying confidence.

Requirements

6–9+ years of B2B SaaS marketing experience
Proven experience leading integrated, omni-channel campaigns
Strong product marketing foundation (positioning, messaging, GTM)
Experience directing agencies and cross-functional stakeholders
Comfortable operating at both strategic and operational levels
Familiarity with CMS platforms, marketing automation, and analytics tools

Nice To Haves

Startup or high-growth experience strongly preferred

Responsibilities

Omni-Channel Campaign Strategy & Orchestration (Primary Focus)
Design and lead integrated, account-aware campaigns spanning:
Website landing pages
Organic and paid LinkedIn content
Outbound and nurture email sequences
Webinars and virtual events
Translate product capabilities, roadmap themes, and market insight into cohesive campaign narratives.
Define campaign goals, messaging frameworks, sequencing, and success metrics.
Brief and direct agencies, freelancers, and internal stakeholders to execute against a unified strategy.
Ensure message consistency, buyer relevance, and momentum across all touchpoints.
Product & Market Understanding
Develop a deep understanding of the Gocious platform, customer use cases, and buying committees.
Partner with Product to translate roadmap updates into customer-facing narratives.
Shape positioning and messaging for product managers, portfolio managers, and executive decision-makers.
Provide market insight and buyer feedback into quarterly planning and product discussions.
Execution Oversight & Quality Control
Oversee day-to-day marketing operations without becoming task-bound.
Review and guide content, landing pages, and campaign assets for clarity, relevance, and quality.
Step in hands-on when necessary, but primarily operate as architect, editor, and orchestrator.
Webinars & Events
Design webinars as part of integrated campaigns, not standalone tactics.
Select topics, coordinate speakers, define promotion strategy, and guide follow-up motions.
Evaluate and select industry events based on account relevance and strategic alignment.
Quarterly Planning & Strategic Alignment
Participate in quarterly planning with Product, Sales, and Leadership.
Propose campaign themes aligned to roadmap milestones and business priorities.
Present marketing strategy, results, learnings, and recommendations to leadership.
Continuously refine focus based on buyer response and sales feedback.
Analytics & Decision-Making
Own campaign-level performance analysis across channels.
Track engagement depth, account momentum, and pipeline influence, not volume alone.
Use insight to refine sequencing, messaging, and future investments.