Senior Marketing Manager, Innovation, Women's Health
About The Position
The Senior Marketing Manager for Women's Health is a strategic leader responsible for innovating within new and existing categories in the U.S. This role requires expertise in identifying and commercializing growth opportunities, optimizing brand performance, and aligning commercial strategies with market needs. Experience in building mega brands within a brand architecture will be a pre-requisite. The ideal candidate will possess a blend of marketing acumen, operational discipline, and a passion for improving the well-being of women through impactful positioning & product offerings. A strong focus on cross-functional teamwork is essential. Reports to Senior Director, Global Women's Health. This position is based in Morristown NJ.
Requirements
- Typically these skills are acquired with a Bachelor's degree and 8+ years' experience in consumer marketing in organizations, with at least 3 years in a management role, primarily in the US market
- OTC and / or FMCG experience within recognizable blue chip companies
- Proven track record of identifying white space opportunity and building consumer-desired innovation
- Proven ability to turn data into actionable insights and the ability to engage, influence and collaborate cross functionally
Nice To Haves
- Preferred experience in consumer healthcare/regulated markets
- Deep consumer and customer understanding
- Digital and omni-channel experience
- Strong analytical & forecasting skills and data-driven decision-making
- Hands-on execution / executional excellence / operational discipline
Responsibilities
- Develop and execute brand strategy / mega-branding - clear and consistent brand identity
- Leverage insights to develop positioning, claims, concept development, and unique go-to-market strategy
- Develop briefing & coach agency partners delivering clear feedback and optimizations to land differentiated and disruptive positioning
- Develop and maintain a cohesive brand identity and positioning for existing women's health brands
- Formulate marketing strategies aimed at meeting consumer and customer needs, driving brand growth and increasing market share in the women's health category
- Ensure a consistent brand message and visual representation platforms reinforcing the equity of our women's health portfolio
- Collaborate closely with marketing leads across U.S. & European region to deliver on strategy that advances women's health product portfolio
- Partner with R&D, Insights, and Marketing team to identify growth opportunities within the women's health segment, develop a clear strategy to enter these segments
- Bring pipeline and innovation platforms to life for U.S. customers allowing for long-term planning, co-creation, and maximizing opportunity to drive Category growth
- Facilitate cross-functional partnerships with project teams across regions with country teams to ensure the seamless execution of strategies tailored to markets' unique needs
Benefits
- We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Chemical Manufacturing
Number of Employees
5,001-10,000 employees
