Senior Marketing Manager, Executive Messaging, Global Executive Marketing

AWS•Arlington, VA

About The Position

AWS is seeking a Senior Marketing Manager, Executive Messaging to own the messaging strategy focused on the executive customer with emphasis on cloud computing, AI, and the impact of digital transformation on organizations. This role will develop the foundational messaging that powers AWS's communications to C-suite customers across channels. You'll architect the messaging framework that guides how AWS communicates its value proposition, technology innovation, and business impact to B2B audiences, with particular focus on C-suite leaders at enterprise customers. The position requires deep expertise in B2B technology marketing and the ability to craft compelling narratives that resonate with senior business and technology leaders. Key job responsibilities In this role, you'll: Define and maintain AWS's core executive messaging architecture, ensuring consistency across all communications Create strategic narrative frameworks that translate AWS's technical capabilities into business value propositions Own message testing and refinement processes to optimize impact with target audiences Partner with product teams to craft compelling stories around new innovations, especially in AI/ML Build and maintain a comprehensive message repository for global teams Guide regional teams on message localization while maintaining global consistency Lead executive message training and enablement for senior AWS speakers Collaborate with PR, AR, and marketing teams to ensure message alignment Define success metrics and measure message effectiveness across channels A day in the life Workshop with stakeholders and experts to develop messaging Review regional message adaptation requests and provide strategic guidance Lead message testing sessions with target audience segments Collaborate with executive communications team on upcoming keynote messaging Analyze message performance data and adjust frameworks based on insights About the team This role is part of Global Executive Marketing (GEM), the heartbeat of AWS's executive customer marketing. GEM helps architect relationships with C-suite customers that shape the future of cloud computing and AI. Every day brings a new challenge, a chance to innovate, and an opportunity to influence decision-maker customers. AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional

Requirements

6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience with Salesforce and Tableau

Nice To Haves

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Responsibilities

Define and maintain AWS's core executive messaging architecture, ensuring consistency across all communications
Create strategic narrative frameworks that translate AWS's technical capabilities into business value propositions
Own message testing and refinement processes to optimize impact with target audiences
Partner with product teams to craft compelling stories around new innovations, especially in AI/ML
Build and maintain a comprehensive message repository for global teams
Guide regional teams on message localization while maintaining global consistency
Lead executive message training and enablement for senior AWS speakers
Collaborate with PR, AR, and marketing teams to ensure message alignment
Define success metrics and measure message effectiveness across channels
Workshop with stakeholders and experts to develop messaging
Review regional message adaptation requests and provide strategic guidance
Lead message testing sessions with target audience segments
Collaborate with executive communications team on upcoming keynote messaging
Analyze message performance data and adjust frameworks based on insights

Benefits

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits

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