Senior Marketing Manager- Drones

Re:Build Manufacturing • Framingham, MA

10d

About The Position

About Re:Build Manufacturing Re:Build Manufacturing is a growing family of industrial and engineering businesses combining enabling technologies, operational superiority, and strategic M&A to build America’s next generation industrial company. At Re:Build we deploy deep expertise in engineering, operations management, and technology to supercharge the performance of our member companies. We leverage deep professional expertise and a candid, principled operating culture to drive differentiated outcomes. Ours is a fast-paced environment where individuals can stretch and be challenged to pursue their fullest potential. Re:Build was founded to pioneer a profitable model for the revitalization of US manufacturing. We’ve assembled a powerful set of complimentary capabilities and lines of business that enable us to pursue a wide range of end markets. Our acquired businesses are grounded in build-to-print and by-the-hour engineering and design services, and we’re leveraging their combined expertise to migrate to increasingly sophisticated program development and production, as well as the generation of our own products. Our unique set of capabilities lend themselves to highly complex systems and products, and we offer customers a range of services including product and systems design, automation, fabrication, assembly, and large volume contract manufacturing. Our customers span a wide array of industries including aerospace, defense, mobility, healthcare, pharma, biotech, clean tech, chemicals, energy, lifestyle, food production, and industrial equipment. Who we are looking for This is an exciting opportunity for an impactful role where you will enjoy considerable autonomy and variety. The Senior Marketing Manager is integral to the team, driving go-to-market initiatives for Re:Build’s cross-industry capabilities in industrial systems, automation, machine design/build, and drone technology. You will work closely with the business development, sales, marketing team, and technical domain experts to develop and support the entire client acquisition process and nurture ongoing relationships with existing clients and trade organizations. The position requires a highly motivated, “roll-up your sleeves” professional fluent in business-to-business marketing of highly technical products and services. This is a very hands-on role requiring the implementation of the Re:Build marketing and business development process and supporting each company within the organization in meeting annual growth initiatives. It is a high-visibility role that impacts the entire organization.

Requirements

• Outstanding attention to detail and strong coordination abilities
• Self-motivated with the ability to work independently
• Able to balance multiple tasks in a fast-paced and demanding setting
• Excellent written and verbal communication skills
• Curious, fast-learning, and resourceful
• Applied understanding of basic marketing principles
• Creative problem-solving skills
• Ability to work well with a remote team
• Ability to prioritize tasks and meet deadlines in a fast-paced environment
• Comfortable with using metrics to aim for continuous improvement and demonstrating value on marketing initiatives
• Bachelor’s degree in engineering, marketing, or a related field or equivalent experience
• Minimum of 8 years of professional experience in a marketing position in an engineering, automation, or manufacturing company; experience in engineering-based role prior to working in marketing would be ideal
• Competency and fluency in Account Based Marketing (ABM), Paid Media, Automation, CRO, SEO, PLG, activation, and retention
• Strong track record of driving demand-generation programs that deliver measurable business results, including pipeline and revenue
• Proven experience developing and executing integrated campaigns across multiple channels, including email, webinars, paid media, events, and social media
• Proficient with Microsoft Office 365 Suite
• Competent with the Adobe Creative Cloud Suite of products (Photoshop, InDesign, and Illustrator)
• Familiarity or experience with HubSpot

Responsibilities

• Own the generation and flow of high-quality MQL’s into the sales funnel for the assigned products and businesses.
• Lead the strategy for impactful drone initiatives related to the brand and product.
• Develop, drive, and execute on targeted campaigns to improve and sustain pipeline health in collaboration with the demand generation team.
• Develop, drive, and implement the marketing strategy for the brand and products coming from the company’s drone business; including capabilities in our complementary technologies and businesses.
• Own, plan, manage, and optimize spend for the annual demand generation budget to generate funnel growth and pipeline velocity.
• Develop, implement, and use creative and differentiated ideas to drive high-quality leads into the funnel and position Re:Build in the marketplace as a technical industry leader.
• Create strategy, calendar, and deliverables to support product launches, product reveals, demonstrations, and breakthrough events.
• Create and manage an e-commerce environment
• Develop, drive, author, and compile technical content, including: Case studies, Speaking engagements, Webinars, Print and digital sales/marketing
• Support overall company marketing goals and go-to-market strategy.
• Support and influence the events calendar by targeting relevant showcases and demonstrations for our product innovation and engineering services businesses.
• Identify, develop, and implement strategy for non-traditional market segments.
• Track and report on the efficacy of marketing programs and initiatives and recommend adjustments to strategy.

Benefits

• Every employee of Re:Build will share ownership in the company and will share in the financial rewards of the success we achieve together, at all levels of the company!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees