Senior Marketing Manager, Dispensing Solutions

Becton Dickinson Medical Devices • San Diego, CA

7d • Onsite

About The Position

The Senior Marketing Manager is responsible for the development and execution of marketing strategy for the Pyxis™ Dispensing business in the US market. This role will develop, manage and deliver the go-to-market programs and value offers for Pyxis™ Dispensing portfolio. This person will utilize the BD Way of Marketing framework to develop clearly defined strategies and tactics. This highly visible role will be accountable for the execution of these strategies/tactics to achieve US Region objectives for the Dispensing business. The position reports to the Sr. Director, US Region, Health Systems Medication Dispensing & Automation Solutions and will require close cross functional collaboration with the Global Customer Services (GCS) team, Portfolio Platforms, and Regional Marketing Teams as well as Sales, Commercial Operations, and Finance.
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Requirements

• Bachelor’s degree in marketing, science, engineering or related field.
• At least 6 years of healthcare marketing experience (downstream or upstream).
• Experience with B2B marketing required.
• Experience in planning, executing, and measuring marketing programs.
• Demonstrated experience working with sales teams in an effective and collaborative manner
• Strong and effective communication and presentation skills.
• Organized and proactive with demonstrated ability to multitask and balance challenging priorities.
• Ability to thrive in an ambiguous environment
• Ability to make business decisions based on research data and other input.

Nice To Haves

• MBA
• Skilled in navigating matrixed global environments

Responsibilities

• Engage closely with customers and sales teams to understand market dynamics, business opportunity and customer needs.
• Generate meaningful and actionable market insights.
• Analyze competitive challenges and identify implications/counterstrategies.
• Develop customer segmentation to define target segments (“where to play”).
• Articulate clear strategies and effective tactics to achieve key commercial objectives.
• Craft customer personas and journeys, based on demographics, attitudes, and behaviors.
• Target customer experience and interactions that strengthen Pyxis brand and align to segment and personas.
• Analyze customer buying process to determine ideal interaction points and triggers.
• Leverage data to predict ideal targets for lead generation.
• Illustrate customer change journey by defining current and desired behaviors.
• Create effective value offers that fulfil key customer and market needs.
• Map growth strategies to clear financial goals.
• Develop and implement omni-channel campaigns to drive strategic goals including customer retention, acquisition, and development.
• Work with 3rd party organizations such as KLAS, MDBuyline and BD internal stakeholders to optimize metrics for customer experience.
• Collaborate with global upstream teams to build launch strategy and Go-To-Market plans for new innovations.
• Successfully execute on financial and commercial objectives.
• Ensures all interested parties have opportunities to influence and contribute to decisions and outcomes.

Benefits

• At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You .
• Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level