Senior Marketing Manager, Customer

VelocityEHS

44d • Remote

About The Position

The Senior Customer Marketing Manager will build and lead our existing customer marketing strategy, focused on accelerating expansion across the post-sale lifecycle. This role will design and execute targeted lifecycle and account-based programs that drive cross-sell, upsell, retention, and advocacy— generating measurable expansion pipeline and increasing product penetration within our customer base. Partnering closely with Sales, Customer Success, Product Marketing, and Marketing Operations, this leader will align messaging to critical lifecycle moments and leverage usage signals, intent data, and account insights to drive revenue impact. This is a high-visibility role with direct influence on Net Revenue Retention and customer lifetime.

Requirements

• 5–8 years of experience in B2B SaaS marketing, with a focus on customer marketing, lifecycle, demand generation, or ABM.
• Proven success driving revenue-impacting expansion programs (upsell, cross-sell, retention).
• Demonstrated experience partnering closely with Sales and Customer Success on account prioritization and execution.
• Strong proficiency in behavioral, firmographic, and intent-based targeting.
• Hands-on experience executing integrated, multi-channel campaigns.
• Experience with Salesforce, Marketo, and at least one customer intelligence platform (e.g., Gainsight, Pendo, 6sense).
• Analytical mindset with a strong bias toward experimentation and measurable outcomes.

Nice To Haves

• Background in multi-product SaaS environments with complex platform positioning.
• Experience supporting post-sale GTM motions and Net Revenue Retention strategies.
• Familiarity with EHS, ESG, or compliance-focused technology markets.

Responsibilities

• Design and execute segmented expansion campaigns targeting upsell and cross-sell opportunities by lifecycle stage, product usage, industry, and account tier.
• Partner with Sales and Customer Success to prioritize high-potential accounts and develop coordinated expansion plays.
• Collaborate with Product Marketing to refine bundling strategies, value propositions, and positioning that increase product adoption and penetration.
• Drive measurable expansion pipeline and revenue contribution from marketing-sourced and marketing-influenced programs.
• Architect personalized lifecycle programs leveraging behavioral triggers, product usage signals, intent data, and customer milestones.
• Execute integrated, multi-channel campaigns across email, webinars, in-product messaging, digital, and SDR outreach.
• Partner with Customer Experience and CS to align messaging across onboarding, adoption, renewal, and expansion stages.
• Establish scalable journey frameworks that balance automation with high-value account personalization.
• Work with Customer Success to identify and respond to risk signals (e.g., declining usage, support patterns, executive turnover).
• Develop targeted marketing interventions that support retention and protect recurring revenue.
• Contribute to overall Net Revenue Retention (NRR) strategy and performance.
• Define and track KPIs for customer marketing programs, including expansion pipeline, conversion rates, adoption lift, retention impact, and revenue influence.
• Partner with Marketing Operations to ensure accurate attribution and reporting within Salesforce and Marketo.
• Establish a rigorous test-and-learn framework, continuously optimizing segmentation, messaging, and channel mix.
• Own the strategy and execution for customer reviews across third-party platforms (e.g., G2, TrustRadius).
• Develop campaigns to increase review volume, quality, and category rankings.
• Coordinate cross-functionally to activate advocates and manage review responses in partnership with Product and Customer teams.
• Evaluate and pilot AI-driven approaches to personalization, segmentation, campaign automation, and performance optimization.
• Introduce scalable innovations that increase efficiency while improving relevance and customer engagement.

Benefits

• Generous time off programs
• Medical/dental coverage, retirement (with employer match)
• Parental leave plans for all family types
• Job shadowing programs and one-on-one coaching opportunities
• Tuition reimbursement for continuing education, advanced degrees, and certifications
• Remote-first and flexible work schedule to fit your family's needs
• Monthly stipend to make your home office more comfortable, productive, and successful
• Corporate wellness and personalized preventative mental health care programs
• Summer Fridays (Memorial Day through Labor Day enjoy a 6-hour workday every Friday)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed