Senior Customer Marketing Manager - Patient

Genentech•Daly City, CA

2d•Hybrid

About The Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs. This Sr. Customer Marketer - Patient position is integral to successfully delivering the Respiratory Marketing Vision during a period of high growth, competition, and evolving external dynamics. Our team is now focused on maximizing growth in Food Allergy, maintaining leadership in CSU and preparing for biosimilar entry. This individual will report to the Patient Customer Marketing Lead and partner across our Commercial, Medical, and Access teams to advance our patient strategies and execution during a critical time in our product’s lifecycle. In addition to working closely with the Respiratory Marketing and Partner teams, this individual will have the opportunity to exchange best practices and learnings across the Genentech marketing organization to advance our progress on portfolio priorities. The ideal candidate will understand core marketing principles, demonstrate strong strategic acumen in their development of patient campaigns and excel at translating that into effective execution. This individual will also have a passion for putting patients first.

Requirements

Bachelor's degree
2 years of marketing experience or 1 year of marketing experience and an MBA
5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Nice To Haves

MBA or other related graduate level degree preferred
Marketing experience in relevant industries
Experience working in an omnichannel (including field) marketing
Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.

Responsibilities

Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
Supports field deployment through communication, training and feedback loops
Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
Partners with agencies and internal stakeholders, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities