Senior Marketing Manager, Business Development

Blend360•New York, NY

5d•$60 - $65•Remote

About The Position

In support of our Fortune 100 Financial Services client's North American Marketing team, the Sr. Marketing Manager will be responsible for deepening client relationships through the sell-in and delivery of marketing services for clients, including merchants, cobrand partners, and payment ecosystem stakeholders. The Sr. Marketing Manager will be a seasoned individual contributor supporting a variety of clients at various stages of relationship and engagement development. The individual will work with external and internal teams to deliver B2C and B2B marketing programs and advisory services that are designed to grow our client’s business and drive incremental revenue.

Requirements

Minimum of bachelor’s degree or equivalent, plus a minimum of 10 years of relevant work experience
10+ years of marketing experience within the financial services industry – i.e., direct response, performance marketing, advertising, and/or consulting
Experienced lifecycle marketing strategist with a successful track record of identifying, designing and leading lifecycle marketing advisory engagements targeting consumers and/or small businesses.
Proficient in identifying, scoping, pitching, and advising clients on data-driven marketing strategies including segmentation, targeting, messaging/positioning, multi-channel delivery, creative briefings, and reporting/insights.
Self-motivated, highly energized, detail-oriented individual who will deliver strategic thought leadership, diagnose key issues, and develop high impact scalable solutions
Adept leader who can operate in ambiguity and white space; drive business development for marketing services and creation of sell-in materials
Comfortable working cross-functionally to execute on client engagements (e.g., consulting, marketing, decision science, product, legal, compliance, sales, creative)
Extensive knowledge of Microsoft Excel, PowerPoint, and Word

Nice To Haves

10-15 years of work experience, with majority in roles that have involved B2C and B2B product or payments marketing, go-to-market strategy development, market research, or payments consulting.
Accomplished in designing, executing, and analyzing the success of comprehensive multichannel marketing engagements required (i.e., acquisition marketing, lifecycle marketing, offers and campaigns, research, digital/media campaigns, experiential marketing, etc.)
Ability to structure, manage and coordinate complex projects across multiple internal/external stakeholders
Skilled in building client relationships and establishing self as subject matter expert and leader with internal stakeholders and clients.
Demonstrated strong analytical skills, comfortable translating data and insights into marketing strategies, campaigns, and annual plans

Responsibilities

Partner with Account Executives and/or Client Marketing leadership to identify business development opportunities for marketing services; responsible for delivering strategic thought leadership and proposals including scoping projects, timelines, and deliverables.
Identify and develop scalable marketing services templates to improve speed to market, ensure work products are consistent and can be used by teams to execute seamlessly.
Ingest and synthesize past projects to lead development of standardized marketing materials, including creation of content within PowerPoint.
Apply data-driven approach to marketing recommendations leveraging data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients.
Lead end-to-end delivery of marketing projects; manage the day-to-day prioritization of work across multiple projects, deliverables, and stakeholders. Programs may utilize proprietary marketing platforms/initiatives and sponsorship assets, as appropriate.
Manage performance of third-party partners that may supplement creative, strategy, or go-to market activities.
Partner with peers and leaders in other functional areas (analytics, technology, sales, product, and marketing) and across regions to execute projects in ways that leverage the breadth and depth of client resources.
Demonstrate innovation and creativity on a day-to-day basis through effective problem solving, recommending new ideas and solutions to drive better client engagements.
Manage ad hoc requests from key stakeholders, e.g., clients, senior leadership, finance, audit, etc.
Support budget forecasting and contract management.