Senior Marketing Manager - Breast Cancer Tumor Strategy

AstraZeneca • Gaithersburg, MD

45d • Onsite

About The Position

At AstraZeneca we work together across global boundaries to make an impact and find answers to challenges. We do this with the utmost integrity even in the most difficult situations because we are committed to doing the right thing. We continuously forge partnerships that help pursue world-class medicines in new ways, combining our people’s exceptional skills with those of people from all over the globe.
The Oncology therapy area at AstraZeneca is unparalleled. We have built and strategically acquired one of the most promising Oncology pipelines in the industry. You will be among inspiring oncology industry leaders who will keep you engaged and empower you to be the best.
We seek out opportunities to do dynamic and significant work which means we won't just follow the same course of action time and again if we can see potential in a different way of building life changing medicine. We share a collective sense of urgency - to defeat cancer and improve the lives of cancer patients.
In addition to being one of the world's leading pharmaceutical companies, AstraZeneca is proud to provide a unique workplace culture that inspires innovation and cross-boundary collaboration. Within this environment employees are empowered to express diverse perspectives, and are made to feel valued, energized and rewarded for their ideas and creativity.
One of the most exciting and fastest growing Oncology portfolio worldwide
One of the strongest Oncology pipelines in the industry
Well poised to become a world leader in several areas of oncology, with established and emerging blockbuster brands
Progressive company, diverse and inclusive
We live by our values
Highest visibility in the organization and externally
The Senior Marketing Manager of Breast Cancer Tumor Strategy will lead strategic and tactical marketing across the US breast cancer franchise. The Senior Marketing Manager will report into the Marketing Director, US Breast Cancer, Strategy and Alignment and work in close collaboration with franchise counterparts and cross-functional partners. This position is based at our Gaithersburg, MD campus, headquarters.
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working give us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

Requirements

• Bachelor's Degree in relevant field
• 3 years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning

Nice To Haves

• Prior in-line oncology marketing experience
• MBA in relevant field
• Oncology, rare disease, or specialty care experience highly preferred
• Understanding of U.S. Oncology landscape including Community Oncology and Hospital Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
• Familiarity with the breast cancer landscape, treatments, and patient journeys.

Responsibilities

• Develop and implement integrated marketing strategies, identify market opportunities, analyze competitive landscapes, and create customer-centric plans.
• Lead digital initiatives (SEO, SEM, social media, website content) and optimize campaigns across platforms.
• Partner with Sales, Medical Affairs, Regulatory, Legal, and external agencies to align efforts and execute initiatives.
• Manage budget and associated AZ processes
• Lead field input and engagement to inform promotional messaging, tools, and resources
• Coordinate with OTD to support field training needs (e.g. RTS, ONX, national meeting)
• Lead the tactical elements of the annual operational planning process in partnership with agencies and cross-functional partners
• Manage partner agency relationships, workflow and related project budgets – including timely operations (e.g. POs, invoices, etc.)

Benefits

• Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees